Gelatin coating from Fortified Food Coatings helps tackle malnutrition among the elderly.
Consumers remain loyal to the category as personalized formulas and unique formats will drive growth.
Euromonitor Senior Analyst says top consumer concerns include bone/joint health and cardiovascular health, along with niche brain and vision health.
Companies that can win the confidence of medical specialists will be positioned to capitalize on the next wave of growth in the practitioner channel.
The writing on the wall suggests it may be vitamin D’s time to shine.
MOVES study further validates efficacy of glucosamine and chondroitin.
Yogurt contains calcium, potassium and vitamin D— nutrient deficiencies identified as public health concerns.
John E. Lewis, Ph.D. is an associate professor in the department of psychiatry and behavioral sciences at the University of Miami Miller School of Medicine. He is the associate director of the Medical Wellness Center. He is also a scientific investigator at the Corporación de Lucha Contra el SIDA and the Fundación Valle del Lili in Cali, Colombia.
This multi-faceted nutraceutical market opportunity isn’t just about aging.