New delivery format offers consumers a potent, portable, customizable supplement option.
Consumers remain loyal to the category as personalized formulas and unique formats will drive growth.
Companies are targeting specific consumer groups based on their varying nutritional needs.
The writing on the wall suggests it may be vitamin D’s time to shine.
Women can keep their babies healthy through diet, prenatal vitamins or a combination of both.
Dr. Laurie Steelsmith is a licensed naturopathic physician and acupuncturist with a 20-year private practice in Honolulu, HI. She and her husband, Alex Steelsmith, are coauthors of Great Sex, Naturally: Every Woman's Guide to Enhancing Her Sexuality Through the Secrets of Natural Medicine.
Energy linked to protein has reached mega mass-market status and is among the largest overlooked opportunities for protein.
What’s in store for the future anti-aging market?