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Adapting Antioxidant Messaging for Specific Use Cases and Functional Benefits
Performance and Prevention: Muscle, Bone, and Joint Health Solutions Rise to the Occasion
Betting Big on Supplements for Gaming and Esports
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Tagatose Becomes First NutraStrong Prebiotic Verified Sweetener and Ingredient
Euromed Receives ABC Varro E. Tyler Award for Excellence in Phytomedicinal Research
NIH Office of Dietary Supplements Names New Deputy Director
Loretta Zapp, CEO of Applied Food Sciences, Receives UNPA ‘Queen of Quality’ Award
Stratum Nutrition Joins UNPA and TraceGains, Receives Upcycled Certification for NEM
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Tagatose Becomes First NutraStrong Prebiotic Verified Sweetener and Ingredient
Euromed Receives ABC Varro E. Tyler Award for Excellence in Phytomedicinal Research
SunWay Biotech, Gnosis by Lesaffre Partner to Launch Vitamin K2, Red Yeast Rice Complex
Botanical Working Group to Establish Scope 3 Emissions Data for Herbal Ingredients
Sweetened Beverages Linked to Atrial Fibrillation Risk
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Tagatose Becomes First NutraStrong Prebiotic Verified Sweetener and Ingredient
Euromed Receives ABC Varro E. Tyler Award for Excellence in Phytomedicinal Research
NIH Office of Dietary Supplements Names New Deputy Director
Loretta Zapp, CEO of Applied Food Sciences, Receives UNPA ‘Queen of Quality’ Award
Stratum Nutrition Joins UNPA and TraceGains, Receives Upcycled Certification for NEM
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Tagatose Becomes First NutraStrong Prebiotic Verified Sweetener and Ingredient
SunWay Biotech, Gnosis by Lesaffre Partner to Launch Vitamin K2, Red Yeast Rice Complex
CRN Sues to Stop New York Law That Would Restrict Access to Certain Supplements
Sweetened Beverages Linked to Atrial Fibrillation Risk
Brain to Gut Benefits: A Promising Approach for Digestive Health & Regularity
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Health Conditions
Nutraceuticals
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Consumer Trends
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Dietary Supplements
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Functional Foods & Beverages
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Healthcare Trends
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Herbs & Botanicals
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Proteins, Peptides, Amino Acids
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Sports Nutrition
Take Caution: Top Nutraceutical Trends to Reassess in 2022
Misconceptions about the power of individual market segments, motivators, and influencers are putting companies on a precarious path in some cases.
By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc.
12.03.21
Cognitive Function
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Consumer Trends
|
Dietary Supplements
|
Digestive Health
|
Functional Foods & Beverages
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Healthcare Trends
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Herbs & Botanicals
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Mood Health & Sleep
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Probiotics & Prebiotics
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Proteins, Peptides, Amino Acids
|
World Markets
Minding Mental Health with Nutraceuticals: Global Opportunities
The mammoth, mufti-faceted mental health market is poised to be the next explosive health platform.
By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc.
09.29.21
Sustaining Plant-Based Momentum: A Cautionary Tale
Nearly half of adults look for products labeled ‘plant-based.’ Market opportunities abound.
By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc.
07.12.21
Consumer Trends
|
Healthcare Trends
|
Pet Nutraceuticals
Getting Ahead of the Curve: Pet Foods, Treats & Supplements
The pet health market has reached an all-time high as new trends and opportunities continue emerging.
By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc.
05.03.21
Cognitive Function
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Consumer Trends
|
Energy
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Healthcare Trends
|
Immune Function
|
Mood Health & Sleep
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Sports Nutrition
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Weight Management/Weight Loss
Post COVID-19: A New World of Health & Nutrition Opportunities
The pandemic has reshuffled consumer health priorities, and reshaped wellness markets for the foreseeable future.
By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc.
03.22.21
Cardiovascular Health
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Consumer Trends
|
Healthcare Trends
|
Healthy Aging
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Sports Nutrition
|
Weight Management/Weight Loss
Getting Ahead of the Curve: The Exercise as Medicine Movement
A reimagining of health offers brands a fresh opportunity to tailor product forms, messages, and multi-functional solutions for consumers.
By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc.
12.04.20
Cardiovascular Health
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Consumer Trends
|
Dietary Supplements
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Functional Foods & Beverages
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Healthcare Trends
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Herbs & Botanicals
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Minerals
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Vitamins
Getting Ahead of the Curve: COVID Refocuses Attention on Heart Health
Still the number one killer in the U.S., heart disease needs reconsideration from consumers and brands.
By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc.
10.01.20
Cardiovascular Health
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Digestive Health
|
Energy
|
Healthcare Trends
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Herbs & Botanicals
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Immune Function
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Medical Nutrition
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Minerals
|
Proteins, Peptides, Amino Acids
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Vitamins
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Weight Management/Weight Loss
Getting Ahead of the Curve: Food as Medicine
More consumers are looking for specific health benefits from their purchases, compared to passive messages like ‘clean label.’
By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc.
07.06.20
Consumer Trends
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Dietary Supplements
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Healthy Aging
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Herbs & Botanicals
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Immune Function
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Minerals
|
Mood Health & Sleep
|
Vitamins
Getting Ahead of the Curve: Immunity in the ‘New Normal’
A surge in sales during the COVID-19 outbreak provides a good indication of what supplement consumers prioritize for optimizing their health.
By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc.
04.15.20
Consumer Trends
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Healthcare Trends
|
Mood Health & Sleep
Getting Ahead of the Curve: Natural Sleep Aids: Gen 2
The marketability of nutraceutical sleeplessness/insomnia products has been accelerating rapidly.
By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc.
03.02.20
Cognitive Function
|
Consumer Trends
|
Dietary Supplements
|
Functional Foods & Beverages
|
Healthcare Trends
|
Healthy Aging
|
Herbs & Botanicals
|
Mood Health & Sleep
|
Omega-3s
|
Vitamins
Getting Ahead of the Curve: Cognitive Fitness
Across the board, consumers need solutions for emotional health, energy/sleep, focus, and mental performance.
By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc.
12.04.19
Consumer Trends
|
Dietary Supplements
|
Energy
|
Functional Foods & Beverages
|
Healthcare Trends
|
Herbs & Botanicals
|
Natural/Organic
|
Proteins, Peptides, Amino Acids
|
Sports Nutrition
Getting Ahead of the Curve: Perspectives on Protein—Plant-Based & Beyond
The protein market is maturing and shifting to involve more specific applications, benefits, and product attributes.
By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc.
10.07.19
Consumer Trends
|
Dietary Supplements
|
Energy
|
Functional Foods & Beverages
|
Healthcare Trends
|
Herbs & Botanicals
|
Minerals
|
Proteins, Peptides, Amino Acids
|
Sports Nutrition
|
Vitamins
Getting Ahead of the Curve: Energy Gen 2
A top concern among consumers, energy offers product developers fresh opportunities.
By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc.
07.03.19
Consumer Trends
|
Dietary Supplements
|
Digestive Health
|
Functional Foods & Beverages
|
Healthcare Trends
|
Probiotics & Prebiotics
Getting Ahead of the Curve: Digestive Health (Gen 2)
The microbiome and prebiotics have gained mainstream attention.
By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc.
05.02.19
Bone & Joint Health
|
Consumer Trends
|
Dietary Supplements
|
Energy
|
Functional Foods & Beverages
|
Healthcare Trends
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Healthy Aging
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Mood Health & Sleep
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Proteins, Peptides, Amino Acids
|
Sports Nutrition
Getting Ahead of the Curve: The Fit Consumer
Over the past five years, physical activity and mental/emotional health have become more prominent health/wellness goals.
By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc.
03.01.19
Bone & Joint Health
|
Cardiovascular Health
|
Consumer Trends
|
Dietary Supplements
|
Energy
|
Fiber & Carbohydrates
|
Functional Foods & Beverages
|
Herbs & Botanicals
|
Immune Function
|
Mood Health & Sleep
|
Nutrition Bars & Snacks
|
Omega-3s
|
Probiotics & Prebiotics
|
Proteins, Peptides, Amino Acids
|
Sports Nutrition
Getting Ahead of the Curve: Consumers Seeking Specialty Nutritionals
Younger generations in particular are moving away from multivitamins and embracing specialty solutions.
By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc.
12.06.18
Consumer Trends
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Digestive Health
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Immune Function
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Mood Health & Sleep
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Natural/Organic
|
Regulations
Getting Ahead of the Curve: Natural OTCs
Consumers are increasingly opting for healthcare products that are more natural and drug-free, yet safe and effective.
By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc
10.02.18
Consumer Trends
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Dietary Supplements
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Functional Foods & Beverages
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Healthcare Trends
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Natural/Organic
|
Pet Nutraceuticals
Getting Ahead of the Curve: Naturally Clean
Demand for foods that are free from artificial additives reached an all-time high last year.
By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc.
07.02.18
Bone & Joint Health
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Consumer Trends
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Digestive Health
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Energy
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Healthcare Trends
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Healthy Aging
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Sports Nutrition
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Weight Management/Weight Loss
Getting Ahead of the Curve: Conditional Redirections
Traditional notions of which health ailments concern specific generations have shifted, leading to new opportunities.
By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc.
05.01.18
Proteins, Peptides, Amino Acids
Getting Ahead of the Curve: Mobility
Products that help consumers to stay active and mobile with age are in high demand.
By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc.
03.01.18
Breaking News
Tagatose Becomes First NutraStrong Prebiotic Verified Sweetener and Ingredient
Euromed Receives ABC Varro E. Tyler Award for Excellence in Phytomedicinal Research
NIH Office of Dietary Supplements Names New Deputy Director
Loretta Zapp, CEO of Applied Food Sciences, Receives UNPA ‘Queen of Quality’ Award
Stratum Nutrition Joins UNPA and TraceGains, Receives Upcycled Certification for NEM
View Breaking News >
CURRENT ISSUE
March 2024
Performance and Prevention: Muscle, Bone, and Joint Health Solutions Rise to the Occasion
Betting Big on Supplements for Gaming and Esports
Adapting Antioxidant Messaging for Specific Use Cases and Functional Benefits
Contract Manufacturing Trends: How are Cost and Supply Pressures Impacting Innovation?
FDA Reorganization: What Should the Dietary Supplement Industry Anticipate?
Sports Nutrition: Are Women Finally in the Game?
View More >