Natural and whole food ingredients continue to propel the category forward.
U.S. Highbush Blueberry Council reports consumer demand for naturally healthy ingredients is propelling the blueberry market.
The varied needs of women offer unique entry points to many of the largest and fastest growing condition-specific markets.
Euromonitor Senior Analyst says top consumer concerns include bone/joint health and cardiovascular health, along with niche brain and vision health.
As research progresses, nutritional approaches to vision health are expected to gain favor.
Research demonstrated MacuView improved visual acuity, increased macular pigment density and assisted with night vision.