U.S. Highbush Blueberry Council reports consumer demand for naturally healthy ingredients is propelling the blueberry market.
Carotenoids, omega-3s and botanicals provide support as consumers look to preserve their vision.
Euromonitor Senior Analyst says top consumer concerns include bone/joint health and cardiovascular health, along with niche brain and vision health.
More research aimed at defining the uses and dosage of different tocopherols and tocotrienols is warranted.
There are significant opportunities to deliver essential nutrients to children in a range of product types.