New, scientifically valid health linkages for antioxidants will keep the market center stage.
Research demonstrated MacuView improved visual acuity, increased macular pigment density and assisted with night vision.
As research progresses, nutritional approaches to vision health are expected to gain favor.
Euromonitor Senior Analyst says top consumer concerns include bone/joint health and cardiovascular health, along with niche brain and vision health.
Natural and whole food ingredients continue to propel the category forward.
U.S. Highbush Blueberry Council reports consumer demand for naturally healthy ingredients is propelling the blueberry market.