U.S. Highbush Blueberry Council reports consumer demand for naturally healthy ingredients is propelling the blueberry market.
Older active adults, a fear of all things artificial and more natural solutions for minor ailments will drive the marketplace.
Euromonitor Senior Analyst says top consumer concerns include bone/joint health and cardiovascular health, along with niche brain and vision health.
As research progresses, nutritional approaches to vision health are expected to gain favor.
Research demonstrated MacuView improved visual acuity, increased macular pigment density and assisted with night vision.
There are significant opportunities to deliver essential nutrients to children in a range of product types.