ProNutrients and Centrum Specialist

September 9, 2011

Pfizer Consumer Healthcare, Madison, NJ, the makers of Centrum, has launched ProNutrients, a line of dietary supplements that includes Omega-3, Probiotic, and Fruit & Veggie. ProNutrients Omega-3 contains EPA and DHA in an ultra-concentrated MiniGel. ProNutrients Probiotic is a blended powder containing two probiotic strains. Each MiniTab of new ProNutrients Fruit & Veggie offers the equivalent of one serving of a blend of fruits and vegetables. It is 100% naturally sourced from grapes, blueberries, raspberries, plums, carrots and tomatoes.

In addition, Centrum debuted Centrum Specialist, a line of enhanced multivitamins aimed at specific health priorities. The line includes Prenatal, Vision, Energy and Heart. Centrum Specialist Prenatal contains folic acid and a customized ratio of EPA and DHA. Centrum Specialist Vision contains high levels of lutein and zeaxanthin. Centrum Specialist Energy, formerly known as Centrum Performance, contains ginseng and B vitamins. Centrum Specialist Heart, previously known as Centrum Cardio contains B vitamins, folic acid and antioxidants, along with other key nutrients.

Related Nutraceuticals:

Related Market Segments: