02.14.12
According to a new survey released by Kraft Foods, 63% of Americans admit they sometimes feel low on energy in the morning, which is not a surprise given fewer than half eat breakfast every day.
To help Americans fuel up, Kraft Foods has introduced a new kind of breakfast to the U.S.—belVita Breakfast Biscuits—lightly sweet, whole grain crunchy breakfast biscuits, specially developed to provide nutritious sustained energy to fuel the body for the whole morning.
"There is a tension in the morning—Americans know they should eat breakfast yet they often don't have the time," said Janda Lukin, director of innovation at Kraft Foods. "belVita Breakfast is the first of its kind in the U.S., marking the launch of an entirely new kind of breakfast, the 'breakfast biscuit.' belVita Breakfast Biscuits are delicious, portable and will give you fuel—and help keep you going—for the whole morning."
The belVita Breakfast Energy Survey sought to understand breakfast habits and the role breakfast plays in providing Americans with the sustained morning energy they need. The survey results show that while overall morning energy levels and breakfast beliefs vary from coast to coast, there is one clear consensus—Americans are looking for new nutritious and delicious breakfast options that provide lasting energy for the whole morning.
According to the national survey conducted by StrategyOne, 61% of American adults believe breakfast to be the most important meal of the day, yet only 48% actually eat breakfast every morning.
Researchers found breakfast skipping to be more common in major southern cities, with Dallas–Ft. Worth (54%) and Houston (60%) residents forgoing breakfast most frequently.
Among those who eat breakfast daily, men seem to get more out of their breakfast, with 53% of men feeling more productive after breakfast versus 44% of women.
More than half of Americans can be persuaded to up their breakfast intake if it is nutritious and provides energy for the whole morning.
Almost two in three Americans admit to having low levels of energy in the morning, with 57% looking to breakfast to help provide fuel for their morning.
Big city life does not necessarily translate into big morning energy—New Yorkers (69%) and Los Angelenos (66%) suffer most from morning energy drain, while residents of Washington, D.C. (44%) and Boston (46%) are least likely to be sluggish in the morning.
Meanwhile, the old adage still rings true—the early bird gets the worm. Eighty-four percent of respondents believe the most successful people get their day started early with an energized morning.
Only 28% of Millennials describe themselves as an early bird versus 63 % of Baby Boomers.
To help Americans fuel up in the morning, Kraft Foods worked with nutritionists to create belVita Breakfast Biscuits that provide nutritious sustained energy to help fuel your body throughout the morning. The sustained energy release results from a combination of carefully selected ingredients and a special baking process that helps preserve the integrity of the grain so that the carbohydrates are slowly released in the body. Each individual package of four crunchy biscuits is portioned for breakfast, has 18-20 grams of whole grains per serving and is a good source of fiber and four B vitamins. Additionally, belVita Breakfast contains no high fructose corn syrup, no partially hydrogenated oils, and no artificial flavors or sweeteners. belVita Breakfast Biscuits can be enjoyed as part of a balanced breakfast with a piece of fruit and a serving of fat-free or low fat dairy—such as a banana and a yogurt. belVita Breakfast Biscuits are available in Blueberry, Golden Oat and Apple Cinnamon.
To help Americans fuel up, Kraft Foods has introduced a new kind of breakfast to the U.S.—belVita Breakfast Biscuits—lightly sweet, whole grain crunchy breakfast biscuits, specially developed to provide nutritious sustained energy to fuel the body for the whole morning.
"There is a tension in the morning—Americans know they should eat breakfast yet they often don't have the time," said Janda Lukin, director of innovation at Kraft Foods. "belVita Breakfast is the first of its kind in the U.S., marking the launch of an entirely new kind of breakfast, the 'breakfast biscuit.' belVita Breakfast Biscuits are delicious, portable and will give you fuel—and help keep you going—for the whole morning."
The belVita Breakfast Energy Survey sought to understand breakfast habits and the role breakfast plays in providing Americans with the sustained morning energy they need. The survey results show that while overall morning energy levels and breakfast beliefs vary from coast to coast, there is one clear consensus—Americans are looking for new nutritious and delicious breakfast options that provide lasting energy for the whole morning.
According to the national survey conducted by StrategyOne, 61% of American adults believe breakfast to be the most important meal of the day, yet only 48% actually eat breakfast every morning.
Researchers found breakfast skipping to be more common in major southern cities, with Dallas–Ft. Worth (54%) and Houston (60%) residents forgoing breakfast most frequently.
Among those who eat breakfast daily, men seem to get more out of their breakfast, with 53% of men feeling more productive after breakfast versus 44% of women.
More than half of Americans can be persuaded to up their breakfast intake if it is nutritious and provides energy for the whole morning.
Almost two in three Americans admit to having low levels of energy in the morning, with 57% looking to breakfast to help provide fuel for their morning.
Big city life does not necessarily translate into big morning energy—New Yorkers (69%) and Los Angelenos (66%) suffer most from morning energy drain, while residents of Washington, D.C. (44%) and Boston (46%) are least likely to be sluggish in the morning.
Meanwhile, the old adage still rings true—the early bird gets the worm. Eighty-four percent of respondents believe the most successful people get their day started early with an energized morning.
Only 28% of Millennials describe themselves as an early bird versus 63 % of Baby Boomers.
To help Americans fuel up in the morning, Kraft Foods worked with nutritionists to create belVita Breakfast Biscuits that provide nutritious sustained energy to help fuel your body throughout the morning. The sustained energy release results from a combination of carefully selected ingredients and a special baking process that helps preserve the integrity of the grain so that the carbohydrates are slowly released in the body. Each individual package of four crunchy biscuits is portioned for breakfast, has 18-20 grams of whole grains per serving and is a good source of fiber and four B vitamins. Additionally, belVita Breakfast contains no high fructose corn syrup, no partially hydrogenated oils, and no artificial flavors or sweeteners. belVita Breakfast Biscuits can be enjoyed as part of a balanced breakfast with a piece of fruit and a serving of fat-free or low fat dairy—such as a banana and a yogurt. belVita Breakfast Biscuits are available in Blueberry, Golden Oat and Apple Cinnamon.