An Adweek/Harris Poll conducted recently by Harris Interactive shows that 56% of Americans are opposed to a tax on soft drinks, with less than a third supporting the idea.
Michael Chernyak is the founder of CK Nutritional Ingredients (CKNI), a Toronto, Canada-based marketer of innovative science-based raw materials to the natural health products industry.
Kellogg Company has agreed to new advertising restrictions to resolve an FTC investigation into questionable immunity-related claims for Rice Krispies cereal.
According to the Natural Marketing Institute (NMI), Harleysville, PA, retail sales within the U.S. consumer packaged goods health and wellness industry reached almost $125 billion in 2009.