Euromonitor discusses a push toward food and beverages with added value.
Can herbal supplements ride out the storm conjured by the New York Attorney General?
Baby Boomers want more nutraceutical ingredients in their everyday foods and beverages.
Highlights include omega-3s, plant-based proteins and sports nutrition.
Nutritional supplementation, herbal medicine, homeopathy, essential oils and various forms of bodywork may be effective treatment options.
The naturally functional movement has moved center stage while opportunities still abound for fortified products and dietary supplements.
Challenges to producing enough affordable food for people on Earth have progressed alongside our own evolution.