Worldwide consumers are looking for simple, over-the-counter solutions to issues like aging, weight gain and preventing chronic disease.
A recap and review of recent functional drink launches that address important consumer demands.
Companies that can win the confidence of medical specialists will be positioned to capitalize on the next wave of growth in the practitioner channel.
With the high-protein trend gaining, digestive products containing proteolytic enzymes could gain importance.
Opportunities are growing for lifestyle-oriented brands to help stem the tide of diabetes.
The naturally functional movement has moved center stage while opportunities still abound for fortified products and dietary supplements.