PF Inc. explains how demands from pet loving consumers are influencing the category.
Consumers are actively looking for hydration with added benefits while also reducing calories and eliminating sugar and artificial ingredients.
As natural products spread further into the mainstream market, consumers have become more demanding of taste and health benefits.
Gretchen Reece is president of Scientific Food Solutions, LLC (SFS). Founded in 2002, and based in Fairfield, CA, SFS is a nutritional bioactive innovation and research company focusing upon applications for dietary supplement, conventional and functional food and beverage, and over the counter drug applications.