LifeAID Beverage Co. is securing a foothold in a saturated market with avocation-based supplement drinks.
Everyday consumers find strength in sports nutrition, propelling supplements into the mainstream.
Twenty years since the passage of this landmark law, the industry has developed into a mainstream, $35 billion market.
Medical opinion leaders can become valuable allies in the coming contentions over supplement regulations.
AHPA addresses labeling and identification issues for botanical supplements.
Opportunities are growing for lifestyle-oriented brands to help stem the tide of diabetes.
SPINS reports a 124% increase in sales of grain-free product offerings.
Tami L. Wahl is the special regulatory counsel at the American Herbal Products Association (AHPA).
The naturally functional movement has moved center stage while opportunities still abound for fortified products and dietary supplements.
Nutritional science is an evolving discipline.