News should serve as a warning to companies selling products in the dietary supplement space.
Success in a fragmented market will require a long-term strategy that can tap into shifting consumer beliefs.
Europe still a vibrant market despite health claims challenges.
Companies are targeting specific consumer groups based on their varying nutritional needs.
Fortified products have been a bright spot for sluggish bottled water sales overall.
The concepts were based on the emerging trends of sports nutrition, semi-homemade, nature's defense, and breakfast redefined.
The global population is largely deficient in EPA and DHA omega-3s.
Product personalization represents a key point in the evolution of the nutraceuticals market.
Using a proprietary, patented process, SoluBlend Technologies, Frankfort, IL, plans to revolutionize the food and beverage market with water-soluble fats. The list is endless, but some of the current ingredient successes in the company’s arsenal include omega 3s, CoQ10, vitamins D3, E and A, resveratrol and phytosterols.