04.02.12
According to a survey released by Kraft Foods, 63% of Americans admit they sometimes feel low on energy in the morning, which is not a surprise given fewer than half eat breakfast every day. To help Americans fuel up, Kraft Foods has introduced a new kind of breakfast to the U.S.—belVita Breakfast Biscuits—lightly sweet, whole grain crunchy breakfast biscuits, specially developed to provide nutritious sustained energy to fuel the body for the whole morning. “There is a tension in the morning—Americans know they should eat breakfast yet they often don’t have the time,” said Janda Lukin, director of innovation at Kraft Foods. “belVita Breakfast is the first of its kind in the U.S., marking the launch of an entirely new kind of breakfast, the ‘breakfast biscuit.’ belVita Breakfast Biscuits are delicious, portable and will give you fuel—and help keep you going—for the whole morning.”
The belVita Breakfast Energy Survey sought to understand breakfast habits and the role breakfast plays in providing Americans with the sustained morning energy they need. The survey results show that while overall morning energy levels and breakfast beliefs vary from coast to coast, there is one clear consensus—Americans are looking for new nutritious and delicious breakfast options that provide lasting energy for the whole morning. According to the national survey conducted by StrategyOne, 61% of American adults believe breakfast to be the most important meal of the day, yet only 48% actually eat breakfast every morning. Among those who eat breakfast daily, men seem to get more out of their breakfast, with 53% feeling more productive after breakfast versus 44% of women. More than half of Americans can be persuaded to up their breakfast intake if it is nutritious and provides energy for the whole morning. Almost two in three Americans admit to having low levels of energy in the morning, with 57% looking to breakfast to help provide fuel for their morning.
The belVita Breakfast Energy Survey sought to understand breakfast habits and the role breakfast plays in providing Americans with the sustained morning energy they need. The survey results show that while overall morning energy levels and breakfast beliefs vary from coast to coast, there is one clear consensus—Americans are looking for new nutritious and delicious breakfast options that provide lasting energy for the whole morning. According to the national survey conducted by StrategyOne, 61% of American adults believe breakfast to be the most important meal of the day, yet only 48% actually eat breakfast every morning. Among those who eat breakfast daily, men seem to get more out of their breakfast, with 53% feeling more productive after breakfast versus 44% of women. More than half of Americans can be persuaded to up their breakfast intake if it is nutritious and provides energy for the whole morning. Almost two in three Americans admit to having low levels of energy in the morning, with 57% looking to breakfast to help provide fuel for their morning.