11.01.02
ABF Buys Ovaltine
Brands From Novartis
Associated British Foods (ABF), London, U.K., has acquired Basel-Switzerland-based Novartis AG’s Food and Beverage business for €272.5 million, which comprises Ovaltine and associated brands. Ovaltine, or Ovomaltine outside the UK, is an international brand with market positions in Europe and Asia. These malt based products, available as a powder, ready-to-drink beverage, confectionery or snack bar, provide sustained energy and nutritional benefits that are particularly appealing to mothers, young children and teenagers.
Brands From Novartis
Associated British Foods (ABF), London, U.K., has acquired Basel-Switzerland-based Novartis AG’s Food and Beverage business for €272.5 million, which comprises Ovaltine and associated brands. Ovaltine, or Ovomaltine outside the UK, is an international brand with market positions in Europe and Asia. These malt based products, available as a powder, ready-to-drink beverage, confectionery or snack bar, provide sustained energy and nutritional benefits that are particularly appealing to mothers, young children and teenagers.