03.14.12
Sixty-nine precent of U.S. adults take dietary supplements according to a survey commissioned by the Council for Responsible Nutrition (CRN), Washington, D.C. Conducted by Ipsos Public Affairs, the survey indicates an upward trend in dietary supplement consumption, as consumer usage is up from 66% in 2010, 65% in 2009, and 64% in 2008.
Further, consumer confidence in dietary supplements remains steady, as the survey also finds that 84% of adults are confident in the safety, quality and effectiveness of supplements, with 82% in 2010 and 84% in 2009 indicating as such.
Additional 2011 survey findings:
Consumers take a variety of supplements: While most supplement users take "Vitamin/Mineral supplements" (67%), sizeable percentages also report taking "Specialty Supplements" (35%), "Herbals/Botanicals" (23%), and "Sports Nutrition Supplements" (17%).
Among "specialty supplements," fish is first: The use of omega 3/fish oil supplements increased by 2%, from 21% in 2010 to 23% in 2011. The next two most popular in the category were Glucosamine and/or Chondroitin (8%) and fiber (8%).
More consumers take their letter vitamins: Vitamin D (22% vs. 19% in 2010), vitamin C (22% vs. 19% in 2010) and vitamin B/B complex (17% vs. 14% in 2010).
Multivitamins are still the most popular: 71% of supplement users take a multivitamin; 53% report taking a multivitamin daily. Forty-nine% of all adults reports taking multivitamins.
Part of a healthy lifestyle: "Overall health/wellness benefits" is the main reason why adults take supplements (40%), followed by "fill in nutrient gaps in my diet" (29%).
When it comes to supplements, women lead the charge: The survey noted that women are more likely to be supplement users than men (74% vs. 64%, respectively).
Supplement use grows with age: Generationally, while 60% of adults aged 18-34 take supplements, the percentage increases to 69% among those aged 35-54, and to 78% among those 55 and over.
According to Judy Blatman, senior vice president, communications, CRN, the steady rise in supplement usage is indicative of a savvier, more health-conscience consumer. "As more consumers are educated about the role vitamins and other supplements play in their overall health and wellness, they are incorporating them into their lives along with other healthy practices such as trying to eat a healthy diet and getting regular exercise," said Ms. Blatman.
The 2011 CRN Consumer Survey on Dietary Supplements was conducted August 25-29, 2011 by Ipsos Public Affairs and funded by CRN. The survey was conducted online and included a national sample of 2,015 adults aged 18 and older from Ipsos' U.S. online panel.
Further, consumer confidence in dietary supplements remains steady, as the survey also finds that 84% of adults are confident in the safety, quality and effectiveness of supplements, with 82% in 2010 and 84% in 2009 indicating as such.
Additional 2011 survey findings:
Consumers take a variety of supplements: While most supplement users take "Vitamin/Mineral supplements" (67%), sizeable percentages also report taking "Specialty Supplements" (35%), "Herbals/Botanicals" (23%), and "Sports Nutrition Supplements" (17%).
Among "specialty supplements," fish is first: The use of omega 3/fish oil supplements increased by 2%, from 21% in 2010 to 23% in 2011. The next two most popular in the category were Glucosamine and/or Chondroitin (8%) and fiber (8%).
More consumers take their letter vitamins: Vitamin D (22% vs. 19% in 2010), vitamin C (22% vs. 19% in 2010) and vitamin B/B complex (17% vs. 14% in 2010).
Multivitamins are still the most popular: 71% of supplement users take a multivitamin; 53% report taking a multivitamin daily. Forty-nine% of all adults reports taking multivitamins.
Part of a healthy lifestyle: "Overall health/wellness benefits" is the main reason why adults take supplements (40%), followed by "fill in nutrient gaps in my diet" (29%).
When it comes to supplements, women lead the charge: The survey noted that women are more likely to be supplement users than men (74% vs. 64%, respectively).
Supplement use grows with age: Generationally, while 60% of adults aged 18-34 take supplements, the percentage increases to 69% among those aged 35-54, and to 78% among those 55 and over.
According to Judy Blatman, senior vice president, communications, CRN, the steady rise in supplement usage is indicative of a savvier, more health-conscience consumer. "As more consumers are educated about the role vitamins and other supplements play in their overall health and wellness, they are incorporating them into their lives along with other healthy practices such as trying to eat a healthy diet and getting regular exercise," said Ms. Blatman.
The 2011 CRN Consumer Survey on Dietary Supplements was conducted August 25-29, 2011 by Ipsos Public Affairs and funded by CRN. The survey was conducted online and included a national sample of 2,015 adults aged 18 and older from Ipsos' U.S. online panel.