TrendSense
Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, RD, Sloan Trends, Inc.
May 1, 2013
The nutritional eye health/vision market is set to explode and it’s already on a roll.
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Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, RD
March 1, 2013
Prebiotics are poised to become a mass market opportunity within the next six months.
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Dr. A. Elizabeth Sloan
December 5, 2012
The gluten-free (GF) market has peaked. Moreover, within the past two years, it has failed to attract new users. In August 2012, 18% of consumers bought a GF food/drink in the past 3 months, up only 3% vs. 2010, according to Packaged Facts’ Oct…
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Dr. A. Elizabeth Sloan
November 1, 2012
Vitamins have long been the cornerstone of the nutrition industry. However, despite this year marking the 100th anniversary of the coining of the term “vitamin” by Polish-American biochemist Casimir Funk in 1912, the marketability of some…
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Dr. A. Elizabeth Sloan
September 1, 2012
Reducing the risk of serious diseases later in life, maintaining proper mental function and mobility are the highest health priorities associated with aging. “Retaining mental sharpness as I age” is the #1 health concern consum…
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Dr. A. Elizabeth Sloan, Sloan Trends
May 31, 2012
There’s a sea change in consumer attitudes toward fats and health. Fifty-three percent—up significantly from 45% in 2010—believe the most effective strategy for improving overall health is to follow a moderate fat diet that includ…
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Dr. A. Elizabeth Sloan, Sloan Trends
May 1, 2012
With all the talk about gut health, it’s surprising that the nutraceutical industry has not given more attention to America’s #1 complaint—digestive regularity and constipation.
According to the National Institute of Di…
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Dr. A. Elizabeth Sloan
March 1, 2012
Dark chocolate/cocoa is perceived as a food rich in antioxidants. The cocoa bean is a powerhouse of health benefits loaded with polyphenols such as flavonoids.
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Dr. A. Elizabeth Sloan
January 2, 2012
The next wave in mineral-mania appears to be magnesium. Magnesium was the fastest-growing mineral supplement in the $2.3 billion mineral category over the past three years, posting sales of $340 million in 2009, according to Nutrition Business Journal. SymphonyIRI reported that magnesium supplement sales were up nearly 25% in 2010 in mass channels excluding Walmart.
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Dr. A. Elizabeth Sloan
December 1, 2011
Two first-time ever campaigns by the world’s leading diabetes associations have put efforts to prevent, curtail and cope with diabetes on the front burner, creating a bevy of new supplement and functional food/beverage opportunities.
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Dr. A. Elizabeth Sloan
November 1, 2011
Consumer interest in protein is on fire! According to the “2010 Gallup Study of Nutrient Knowledge and Consumption,” four in 10 consumers are making a strong effort to consume more protein; 55% of those trying to lose weight.
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Dr. A. Elizabeth Sloan
October 1, 2011
Fish oil/omega 3s are among the most sought after nutritional ingredients. In 2010, omega 3s became America’s third most popular dietary supplement, behind multi-vitamins and calcium
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Dr. A. Elizabeth Sloan
July 1, 2011
Childhood obesity is one of the fastest growing, most elusive and virtually untapped health and nutrition opportunities in recent history.
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Dr. A. Elizabeth Sloan
June 1, 2011
While low carb may have been one of the hottest diet fads of all time, it’s high protein that’s long been the winner in the war on weight.
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Dr. A. Elizabeth Sloan
May 1, 2011
Cholesterol-lowering remains one of the most sought after nutraceutical solutions. Ninety-Eight million (44%) of U.S. adults over age 20 have total cholesterol levels higher than 200 mg/dL; more than 33 million with levels higher than 240 mg/dL (AHA, 2011).
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