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September 2014 Issue
Last Updated Tuesday, September 16 2014
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Getting Ahead of the Curve: Amino Acids
Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, RD, Sloan Trends, Inc.
July 1, 2014
Following the successful boom of protein and sports nutrition products, amino acids could offer strong market differentiation.   Read More »
Getting Ahead of the Curve: Protein Generation II
Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc.
May 1, 2014
Energy linked to protein has reached mega mass-market status and is among the largest overlooked opportunities for protein.  Read More »
Getting Ahead of the Curve: Turmeric & Curcumin
Dr. A. Elizabeth Sloan & Catherine Adams Hutt, Sloan Trends, Inc.
March 3, 2014
The timing is perfect to spice up sales with turmeric and its bioactive components: curcumin and other curcuminoids.  Read More »
Getting Ahead of the Curve: Sleep
Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, RD, Sloan Trends, Inc.
December 3, 2013
Regulatory concerns alongside recent recalls and manufacturing issues will continue to drive the sleep aid market in a more natural direction.  Read More »
Getting Ahead of the Curve: Choline
Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, RD
October 1, 2013
Suffering from lack of awareness among consumers, choline has been effectively sidelined as a nutrient of key importance for no apparent reason.  Read More »
Getting Ahead of the Curve: Hispanics & Health
Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, RD, Sloan Trends, Inc.
July 1, 2013
Today’s 52 million U.S. Hispanics represent an enormous, unusually diverse and very fast emerging nutraceutical opportunity.  Read More »
Getting Ahead of the Curve: Nutrition, Eye Health & Vision
Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, RD, Sloan Trends, Inc.
May 1, 2013
The nutritional eye health/vision market is set to explode and it’s already on a roll.  Read More »
Getting Ahead of the Curve: Prebiotics
Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, RD
March 1, 2013
Prebiotics are poised to become a mass market opportunity within the next six months.  Read More »
Dr. A. Elizabeth Sloan
December 5, 2012
The gluten-free (GF) market has peaked. Moreover, within the past two years, it has failed to attract new users. In August 2012, 18% of consumers bought a GF food/drink in the past 3 months, up only 3% vs. 2010, according to Packaged Facts’ Oct…  Read More »
Dr. A. Elizabeth Sloan
November 1, 2012
Vitamins have long been the cornerstone of the nutrition industry. However, despite this year marking the 100th anniversary of the coining of the term “vitamin” by Polish-American biochemist Casimir Funk in 1912, the marketability of some…  Read More »
Dr. A. Elizabeth Sloan
September 1, 2012
  Reducing the risk of serious diseases later in life, maintaining proper mental function and mobility are the highest health priorities associated with aging. “Retaining mental sharpness as I age” is the #1 health concern consum…  Read More »
Dr. A. Elizabeth Sloan, Sloan Trends
May 31, 2012
There’s a sea change in consumer attitudes toward fats and health. Fifty-three percent—up significantly from 45% in 2010—believe the most effective strategy for improving overall health is to follow a moderate fat diet that includ…  Read More »
Dr. A. Elizabeth Sloan, Sloan Trends
May 1, 2012
With all the talk about gut health, it’s surprising that the nutraceutical industry has not given more attention to America’s #1 complaint—digestive regularity and constipation.    According to the National Institute of Di…  Read More »
Dr. A. Elizabeth Sloan
March 1, 2012
Dark chocolate/cocoa is perceived as a food rich in antioxidants. The cocoa bean is a powerhouse of health benefits loaded with polyphenols such as flavonoids.   Read More »
Dr. A. Elizabeth Sloan
January 2, 2012
The next wave in mineral-mania appears to be magnesium. Magnesium was the fastest-growing mineral supplement in the $2.3 billion mineral category over the past three years, posting sales of $340 million in 2009, according to Nutrition Business Journal. SymphonyIRI reported that magnesium supplement sales were up nearly 25% in 2010 in mass channels excluding Walmart.  Read More »

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