08.10.10
Choice Organic Teas, Seattle, WA, has added five new varieties to its Original line: Oothu Garden Green, Wild Forest Black, Decaffeinated English Breakfast, Rooibos Superfruit and Yerba Mate Mint. The products will carry the Jane Goodall “Good for All” brand, featuring the name and image of renowned primatologist and conservationist Dr. Jane Goodall, DBE, founder of the Jane Goodall Institute (JGI) and UN Messenger of Peace. Select companies have received the honor of carrying the brand after JGI reviewed several criteria to determine whether the companies’ philosophies blend with the Institute’s. JGI created the “Good for All” brand in 2007 to recognize companies and environmentally conscious products that reflect Dr. Goodall’s core values.