The gluten-free market generated $1.6 billion in 2009 and is projected by the Nielsen Co. to grow 15-25% per year to reach $2.6 billion by 2012. Sales of gluten-free products rose 74% in the U.S. between 2004 and 2009. Sales of gluten-free grocery items hit $1.2 billion in 2009, up nearly 14% in the natural channel and more than 11% in conventional stores (SPINS/NFM, 2010).
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