Natural Resources Defense Council Launches ‘Save The Food’ Campaign
April 22, 2016
As much as 40% of food in the U.S. ends up wasted.
It’s not just an American problem; if global food waste were a country, it would have the third-largest greenhouse-gas footprint in the world — ranking behind the U.S. and China in terms of how much carbon pollution is generated from its growing, cooling, transportation, and disposal.
The Natural Resources Defense Council has teamed up with the Ad Council to help curb hunger, save money, and help the environment — all by watching waste.
The “Save the Food” campaign will be multimodal and multifaceted, integrating video, print, and digital messaging that consumers will be seeing everywhere — on billboards and the sides of buses, in newsprint and social media feeds.
It also includes a video PSA, “The Extraordinary Life and Times of Strawberry,” which tells the story of a single strawberry as it makes its way from the farm to the supermarket to a family’s refrigerator … and beyond.