Sean Moloughney07.11.08
GNC, Pittsburgh, PA, and WebMD have teamed up to offer consumers more information about the potential health benefits of vitamins and supplements.
Under the multi-year agreement a new “Live Well Topic Center” will be hosted on WebMD and GNC’s website. Consumer education and product information will be distributed across GNC’s 4900 U.S. retail locations in addition to the WebMD network of over 50 million monthly users.
“Given the strong leadership and commitment of our two companies to promote personal health and wellness, there is tremendous synergy in leveraging the strengths of two brand leaders to provide consumers with the personalized information that can help them live healthier lives,” said Wayne Gattinella, WebMD CEO and president.
“This innovative partnership complements GNC’s long-standing commitment to provide consumers with the highest quality products and the best available information on nutritional supplements,” said Joseph Fortunato, GNC’s CEO. “GNC has been the leader in vitamin and supplement retailing for more than 75 years. The WebMD brand brings with it tremendous trust and credibility. As a result, this affiliation between our two companies provides health-conscious consumers with the perfect combination of resources. I am delighted that our loyal and growing customer base will have access to the objective and credible information on the new Live Well Topic Center on GNC.com and WebMD.”
GNC will be featured in targeted areas on WebMD where consumers go most often for information on personal health, diet and nutrition information, including search, home page, and other areas. An interactive, personal health assessment will also be available to help consumers establish health goals and identify the nutritional supplements that would be most beneficial for them.
GNC information and interactive tools will be featured across the WebMD network and GNC.com site. The partnership also allows GNC to license WebMD’s interactive tools as well as its content for use in GNC’s domestic retail network.
Under the multi-year agreement a new “Live Well Topic Center” will be hosted on WebMD and GNC’s website. Consumer education and product information will be distributed across GNC’s 4900 U.S. retail locations in addition to the WebMD network of over 50 million monthly users.
“Given the strong leadership and commitment of our two companies to promote personal health and wellness, there is tremendous synergy in leveraging the strengths of two brand leaders to provide consumers with the personalized information that can help them live healthier lives,” said Wayne Gattinella, WebMD CEO and president.
“This innovative partnership complements GNC’s long-standing commitment to provide consumers with the highest quality products and the best available information on nutritional supplements,” said Joseph Fortunato, GNC’s CEO. “GNC has been the leader in vitamin and supplement retailing for more than 75 years. The WebMD brand brings with it tremendous trust and credibility. As a result, this affiliation between our two companies provides health-conscious consumers with the perfect combination of resources. I am delighted that our loyal and growing customer base will have access to the objective and credible information on the new Live Well Topic Center on GNC.com and WebMD.”
GNC will be featured in targeted areas on WebMD where consumers go most often for information on personal health, diet and nutrition information, including search, home page, and other areas. An interactive, personal health assessment will also be available to help consumers establish health goals and identify the nutritional supplements that would be most beneficial for them.
GNC information and interactive tools will be featured across the WebMD network and GNC.com site. The partnership also allows GNC to license WebMD’s interactive tools as well as its content for use in GNC’s domestic retail network.