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  • Omega-3 Levels Affect Whether B Vitamins Can Slow Brain’s Decline

    April 1, 2016
    While research has established that B vitamin supplements can help slow mental decline in older people with memory problems, an international team has now found that having higher levels of omega-3 fatty acids in the body could boost the B vitamins&r…

  • Vitamins: Filling Nutritional Gaps One Letter At A Time

    Vitamins: Filling Nutritional Gaps One Letter At A Time

    Lisa Olivo, Associate Editor || January 5, 2016
    Consumers remain loyal to the category as personalized formulas and unique formats will drive growth.

  • Drink Your Vitamins!

    Drink Your Vitamins!

    Jeremy Kerstetter, Assistant Editor || September 28, 2015
    LifeAID Beverage Co. is securing a foothold in a saturated market with avocation-based supplement drinks.

  • NAD Advises Nature’s Way to Change ‘Alive!’ Vitamin Claims

    July 23, 2014
    NAD recommended that the advertiser discontinue claim that Alive! multivitamins are made with 26 fruits and vegetables.

  • Wearable Vitamins

    Joanna Cosgrove || January 1, 2008
    Vitamin-enriched garments can they really promote good health?

  • Vitamin C

    September 6, 2007
    Indication: Colds Source: Cochrane Database Syst Rev, July 18, 2007;(3):CD000980. Research: Researchers pooled data related to the regular ingestion of vitamin C and warding off the common cold among the population. They reviewed 30 published…

  • Vitamins

    October 1, 2006
    Indication: Pre-eclampsia Source: American Journal of Epidemiology, September 2006;164(5):470-477. Research: The objective of this study was to assess the independent effect of regular periconceptional (before pregnancy) multivitamin use on th…