A new report from Business Insights explores the development of the probiotics market, fiscal growth, health applications, product innovations, regulatory pressures and the future of the category.
Experts predict further expansion, but little innovation, as consumers continue to reach for functional beverages that quench their thirst for healthy living.
Consumers are looking for energy in all sorts of places these days, from 'high-octane' beverages and foods, to supplements that promote enhanced performance and overall well-being.