Contract Research Organizations are becoming a staple in the dietary supplement and functional food markets, where products backed by solid research will be sure to prevail in the new regulatory environment.
As FDA ramps up enforcement in food and dietary supplements, companies need to know what claims can be made for their products based on their level of substantiation.
With consumers no longer accepting empty promises when it comes to weight loss, companies have changed marketing tactics to instead encourage how scientifically sound products and a healthy lifestyle can help achieve realistic weight goals.