04.01.14
Following an extensive revamp of ingredients sourcing and manufacturing processes, Smart Balance, Boulder, CO, is transitioning its flagship line of buttery spreads to non-GMO with no increase in price to customers. A full retail conversion to non-GMO Smart Balance spreads is expected by early summer.
“Consumers are communicating strong desire for more transparency in their food ingredients, and that is leading to a growing demand for non-GMO products,” said Stephen Hughes, chairman and CEO, of Boulder Brands. “Consumers favor healthier, less processed foods with simpler ingredients. They think what we put in our food matters, and frankly, the same applies to what we leave out. We hear this echoed over and over by our consumers and we are committed to moving in this direction.”
Non-GMO Smart Balance is made from expeller-pressed oils from non-GMO seeds. In addition, manufacturing facilities and production processes have been enhanced to reduce risk of contact with GMO-containing ingredients, according to the company. The new product bears a prominent “non-GMO” label and pledge, pointing consumers to additional product facts and information at www.SmartBalance.com/nonGMO.
Smart Balance produces millions of tubs of spread each year and the move to non-GMO ingredients will result in the conversion of more than 20 million pounds of oils to non-GMO, the company said. The focus on responsibility and innovation also extends to packaging, including the recent launch of the industry’s first space-saving square tubs to improve store shelf efficiency and free up refrigerated shelf and warehouse space—leading to an 18% reduction in greenhouse gas emissions.
Smart Balance Natural Peanut Butter is already made using only non-GMO ingredients and Smart Balance is evaluating opportunities to convert other products to non-GMO, including its mayonnaise, dressing, cooking spray and cooking oils.
“Consumers are communicating strong desire for more transparency in their food ingredients, and that is leading to a growing demand for non-GMO products,” said Stephen Hughes, chairman and CEO, of Boulder Brands. “Consumers favor healthier, less processed foods with simpler ingredients. They think what we put in our food matters, and frankly, the same applies to what we leave out. We hear this echoed over and over by our consumers and we are committed to moving in this direction.”
Non-GMO Smart Balance is made from expeller-pressed oils from non-GMO seeds. In addition, manufacturing facilities and production processes have been enhanced to reduce risk of contact with GMO-containing ingredients, according to the company. The new product bears a prominent “non-GMO” label and pledge, pointing consumers to additional product facts and information at www.SmartBalance.com/nonGMO.
Smart Balance produces millions of tubs of spread each year and the move to non-GMO ingredients will result in the conversion of more than 20 million pounds of oils to non-GMO, the company said. The focus on responsibility and innovation also extends to packaging, including the recent launch of the industry’s first space-saving square tubs to improve store shelf efficiency and free up refrigerated shelf and warehouse space—leading to an 18% reduction in greenhouse gas emissions.
Smart Balance Natural Peanut Butter is already made using only non-GMO ingredients and Smart Balance is evaluating opportunities to convert other products to non-GMO, including its mayonnaise, dressing, cooking spray and cooking oils.