11.01.07
The Council for Responsible Nutrition (CRN), Washington D.C., has launched its “Life…supplemented” public relations campaign, kicking it off with a new website, lifesupplemented.org, which CRN believes will help encourage consumers to create a personal wellness regimen incorporating the three pillars of wellness: healthy diet, supplements and exercise. In addition, a free, fun, interactive tool found on the site—My Wellness Scorecard—will help consumers determine their personal level of health and identify whether they’re an AlphaWELL (extremely proactive and meticulous about their overall health and wellbeing), a WELL (often focused on and proactive about their overall health and wellbeing), a WannabeWELL (recognize the importance of taking care of themselves, but sometimes find it difficult to follow through) or an OhWELL (scored below average in nearly every category, but want to find ways to improve their lifestyle choices). The website also features easy-to-follow tips to help consumers improve their wellness profile; interesting facts about high-profile members of the “Life…supplemented” Wellness Cohort; a reference guide to dietary supplements; articles relating to the three pillars of health; quick polls and quizzes; and information about general health and wellness.