10.01.06
Kirin Group, Yakult Establish Kirin Yakult NextStage
Kirin Brewery Co. (Kirin Brewery), Tokyo, Japan, and Yakult Honsha Co. Ltd. have jointly established Kirin Yakult NextStage (KYNS) Company to develop next-generation health foods and functional foods. KYNS is capitalized 55% by Kirin Brewery and 45% by Yakult Honsha. The first product to be launched under the next alliance will be BBcube, a product that supports healthy intestinal bacteria balance and therefore bowel health.
In addition, on January 1, 2007, Kirin Well-foods Co., Ltd., the Group company through which Kirin Brewery is currently pursuing health food operations, will undergo a company separation, with its main business and assets being transferred to KYNS. Control over part of Yakult Honsha’s health food business will also be transferred to KYNS; a broad range of staff will be recruited, from Kirin Well-foods in particular, as well as from Yakult Honsha and Kirin Beverage Corporation; and a system will be developed for consistent operation of the company’s business from product development and manufacturing through to marketing and sales. KYNS will expand its product line-up by leveraging the R&D capabilities of Kirin Brewery, Yakult Honsha and Kirin Beverage, aiming to quickly establish its operating base.
Kirin Brewery Co. (Kirin Brewery), Tokyo, Japan, and Yakult Honsha Co. Ltd. have jointly established Kirin Yakult NextStage (KYNS) Company to develop next-generation health foods and functional foods. KYNS is capitalized 55% by Kirin Brewery and 45% by Yakult Honsha. The first product to be launched under the next alliance will be BBcube, a product that supports healthy intestinal bacteria balance and therefore bowel health.
In addition, on January 1, 2007, Kirin Well-foods Co., Ltd., the Group company through which Kirin Brewery is currently pursuing health food operations, will undergo a company separation, with its main business and assets being transferred to KYNS. Control over part of Yakult Honsha’s health food business will also be transferred to KYNS; a broad range of staff will be recruited, from Kirin Well-foods in particular, as well as from Yakult Honsha and Kirin Beverage Corporation; and a system will be developed for consistent operation of the company’s business from product development and manufacturing through to marketing and sales. KYNS will expand its product line-up by leveraging the R&D capabilities of Kirin Brewery, Yakult Honsha and Kirin Beverage, aiming to quickly establish its operating base.