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exclusive access to a unique production strain of DHA from microalgae. “Lonza’s process development excellence and manufacturing expertise combined with the ability to become a leading provider of DHA will significantly enhance the value of this business for our customers,” the company said.
Two marketing professors at West Virginia University, Morgantown, WV, recently revealed the results of a study conducted with 359 individuals across the country where they found supplement label claims to be ineffective. “The claims and disclaimers in their current form are not working the way the courts, Congress and the FDA have intended them to,” Karen France said. “We’re looking for the best way to communicate the benefits or risks associated with the product versus what is currently being done.” Ms. France and Paula Bone, who researched dietary supplement labels and the public’s understanding of current labeling and health claims, presented their findings at a qualified health claims meeting last November. Their study was one of five presented on dietary supplements that demonstrated basically the same conclusion. “There’s a lot of research out there that shows that consumers don’t typically use disclaimers,” Ms. France said. “We looked at people’s desire to maintain consistency in their own perceptions.” When people think about buying dietary supplements, they often seek information based on predispositions that these supplements are good or bad, the WVU researchers found. For instance, consumers who believe dietary supplements are effective will look for label claims that confirm this belief. If they see a disclaimer that contradicts their viewpoint, however, they will discredit that information. Ms. Bone and Ms. France discovered that when people don’t agree with labeling information, they find a reason to doubt the label’s validity. They believe this type of purchase decision can affect a person’s health. “People who are using dietary supplements in lieu of other medical treatments believe the dietary supplements are going to work and may eliminate other potentially beneficial remedies,” Ms. France said. On the other hand, people
Two marketing professors at West Virginia University, Morgantown, WV, recently revealed the results of a study conducted with 359 individuals across the country where they found supplement label claims to be ineffective. “The claims and disclaimers in their current form are not working the way the courts, Congress and the FDA have intended them to,” Karen France said. “We’re looking for the best way to communicate the benefits or risks associated with the product versus what is currently being done.” Ms. France and Paula Bone, who researched dietary supplement labels and the public’s understanding of current labeling and health claims, presented their findings at a qualified health claims meeting last November. Their study was one of five presented on dietary supplements that demonstrated basically the same conclusion. “There’s a lot of research out there that shows that consumers don’t typically use disclaimers,” Ms. France said. “We looked at people’s desire to maintain consistency in their own perceptions.” When people think about buying dietary supplements, they often seek information based on predispositions that these supplements are good or bad, the WVU researchers found. For instance, consumers who believe dietary supplements are effective will look for label claims that confirm this belief. If they see a disclaimer that contradicts their viewpoint, however, they will discredit that information. Ms. Bone and Ms. France discovered that when people don’t agree with labeling information, they find a reason to doubt the label’s validity. They believe this type of purchase decision can affect a person’s health. “People who are using dietary supplements in lieu of other medical treatments believe the dietary supplements are going to work and may eliminate other potentially beneficial remedies,” Ms. France said. On the other hand, people