11.01.03
Proprietary Nutritionals, Inc., Brantford, Ontario, Canada, has acquired the worldwide marketing rights for CranMax® cranberry extract. According to the company, initial marketing efforts will focus on working with manufacturing partners to develop UTI formulations and women’s and senior’s products containing CranMax, which can be formulated into tablets, capsules, bars and drinks. Once thorough distribution is established, a two-pronged, national branding program will be launched to educate medical professionals and consumers.