04.01.03
White Wave, Boulder, CO, has formed an exclusive relationship that will make Silk® soymilk available in approximately 4000 Starbucks locations in North America beginning this summer. Starbucks will offer an exclusive Silk soymilk formula, specifically designed to complement their beverages using Starbucks’ espresso roast and Tazo® Chai. This Silk formula is non-GMO, organic and kosher. The Silk soymilk brand will be identified on the menu boards in all Starbucks coffee stores and the two companies plan to support Silk’s availability at Starbucks with joint consumer advertising and in-store promotions. In addition, Starbucks will offer cold, on-the-go Silk Single Serves in select markets.