White Papers / Tech Papers

Protecting Your Nutraceuticals Brand from Government Action

Released by Blytheco

May 25, 2016

The Critical Role of Traceability

On March 8, 2016, United States Attorney General Loretta Lynch released a video warningconsumers against taking dietary supplements because they are not subject to testing by the FDA, their safety and efficacy is not guaranteed, and “Too often, these supplements don’t just abuse consumer trust; they also endanger public health.”1

This action, along with recent threats from the Food and Drug Administration (FDA), the Federal Trade Commission (FTC), and state attorneys general, has put nutraceuticals manufacturers on the defensive. This raises the question: How can you protect your company and your brand from becoming a target of government action?

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