IFT Annual Meeting
HTBA Introduces Flavonoid-Based Taste Modulation Platform at IFT First
OptiTaste uses citrus flavonoids to overcome formulation challenges, including with a selection of Upcycled Certified Ingredients.
By: Mike Montemarano
Associate Editor, Nutraceuticals World
Photo: HTBA
Booth S3046
Health Tech Bio Actives (HTBA), a specialist in citrus flavonoids and active forms of vitamin B12, will unveil its flavonoid-powered OptiTaste taste modulation platform at IFT First. Visitors will be able to try food and beverage prototypes enhanced by OptiTaste sweetness, balancing, and masking solutions.
The new platform is designed to overcome formulation challenges, and can utilize a selection of Upcycled Certified Ingredients.
“Our goal is to create unforgettable taste experiences inspired by nature, while championing true ingredient transparency and a comprehensive, customer-centric approach to making delicious food and beverage products people can truly savor,” said Paula Morrison, director of applications at HTBA. “Combining over 45 years of citrus flavonoid expertise with quality European manufacturing and comprehensive supply chain capabilities, from field to plant, we’ve taken food and beverage taste problem-solving to the next level with nature-derived solutions we’re truly proud of.”
OptiTaste sweetness solutions can optimize overall sweetness profiles and reduce the need for added sugar. OptiTaste balance solutions enhance mouthfeel and finetune bitterness, harshness, flavor top-notes, and savory, spicy flavor profiles. OptiTaste masking solutions can suppress astringency and mask bitterness, off-notes, and aftertastes.
Prototypes will include OptiTaste Balance salted caramel energy popcorn with caffeine, other OptiTaste concepts, and MecobalActive vitamin B12 chewable tablet prototypes. On July 14 and 15, from 4:00-5:00 p.m., visitors can try lime and gin tonic and old fashioned mocktails featuring OptiTaste natural flavors and naringin solutions.
“We’re excited to introduce our new taste modulation platform to the U.S. food and beverage market. This latest initiative aligns with our ongoing investment in enhancing our food and beverage offering, following the completion of our brand-new state-of-the-art production plant in Murcia, Spain, and a broader €25 million research, development and manufacturing modernization project,” said Tom D’Hoore, chief commercial officer of HTBA. “We’re looking forward to exploring the potential of our flavonoid-powered innovations to enhance our customers’ food and beverage creations for outstanding consumer taste experiences.”
