AIDP will be placing continued emphasis on the digestive health ingredient space, coming off another successful year in this area with prebiotic PRETICX gaining new ground.
In addition, AIDP signed agreements with New Zealand-based ANAGENIX to be exclusive supplier of kiwi-based Actazin and Livaux. AIDP executives will be discussing new developments and studies in the digestive health category, particularly its ingredients’ benefits at low dosage. Additionally, its cognitive health ingredient, Magtein, continues to unfold in benefits for actually reversing the effects of aging on the brain.
The buzz around plant protein has never been hotter, and AIDP has numerous ingredients that meet both manufacturers’ formulation challenges and meet consumer demand. Organic options abound. Collagen for bone and joint health will also be continue to be important this year as more and more consumers are active into their later years. AIDP will be sharing some new data on collagen ingredients as well.