Amazon Updates Dietary Supplements Policy

04.10.24

In addition to stricter testing requirements, all certificates of authenticity must come directly from third-party companies partnered with the retailer.

E-commerce giant Amazon announced sweeping new changes to its requirements to sell dietary supplements on its platform, effective immediately.
 
A major aspect of the update is related to the chain of custody of certificates of authenticity (CoAs). In the past, sellers were able to use CoAs from any ISO 17025-accredited lab, or from in-house laboratories that were compliant with all current Good Manufacturing Practices (cGMPs). In lieu of CoAs, providing Amazon with evidence that a product was enrolled in a program like NSF Certified for Sport or USP Dietary Supplement Verification was also sufficient at that time.
 
Now, Amazon will only accept CoAs directly from third-party testing, inspection, and certification (TIC) companies it has partnered with, which can be selected in the "Manage Your Compliance" dashboard.
 
Additionally, third-party verification is also now required not just for cGMPs, but in order to verify that products are within dietary ingredient labeling tolerances as defined in federal regulations, and that they don’t contain adulterants or contaminants as defined by NSF/ANSI or USP standards.
 
CoAs for sexual enhancement, weight loss/management, and sports nutrition must include testing for a set of compounds outlined in NSF/ANSI 173-2024, when previously, products in this category were only required to be tested for a list of adulterants.
 
Each seller’s “Manage Your Compliance” dashboard will show which dietary supplement listings require action, as well as specific due dates. Listings that don’t receive verification from a third-party TIC organization by the due date are subject to removal. Through the dashboard, sellers are required to select a third-party TIC organization to complete testing of all products to ensure they conform to Amazon’s unique standards.
 
“Once we receive a test result that confirms compliance with our policy, your product will be eligible for sale on Amazon,” the company stated.  
 
More details on Amazon’s dietary supplement policy as a whole can be found here, while additional information on the new CoA requirements is available here.
 
For more information, Amazon will be hosting a webinar on Wednesday, Apr. 17 at 11 am PT.