VISIT NUTRACEUTICALS WORLD AT STAND B169

Iprona Introduces ElderCraft Black Elderberry Extracts

05.06.19

Range utilizes the company’s polyphenol extraction technology.

Booth  G49
 
Iprona is launching a range of standardized European black elderberry extracts that offer all the benefits of its unique polyphenol extraction technology.
 
ElderCraft is a premium extract from the Haschberg variety of Sambucus nigra, L., standardized to anthocyanins and polyphenols. The new brand represents Iprona’s commitment to a European supply chain, traceability, and clinically tested efficacy. In a clinical trial on long-distance air travelers it was found to reduce cold episodes by 50%, and illness duration by 33%.

At the heart of the ElderCraft brand family is IPT (Iprona Polyphenol Technology), the company’s unique separation, concentration, and enrichment process. It is solvent-free and uses specially designed membranes to separate the molecules in the pressed fruit juice into streams according to their size.
 
This allows the preservation of nutrients with High Molecular Weight Fraction (including polyphenols, polysaccharides, and anthocyanins) while removing undesirable ingredients. By comparison with alternatives extracted using ethanol, ElderCraft is very low in chlorides and other minerals unwanted in finished products.
 
The efficacy of polyphenol extracts depends on the synergy between polyphenols and High Molecular Weight Fraction. IPT is the only technology that guarantees that both are maintained throughout the extraction and standardization processes. It maintains the whole food matrix, preserving the original taste, flavor and aroma profile of the fruit.
 
ElderCraft, which will be launched at Vitafoods Europe 2019, can be used in dietary supplements, OTC products, functional foods, cosmetic products, and pharmaceutical formulations. The ElderCraft brand name can be used on ingredient lists, or as a seal on the finished pack. However, to guarantee the highest possible quality for customers, finished products displaying the ElderCraft name must be approved by Iprona.
 
Stephan Breitenberger, general manager of Iprona, said: “In line with our commitment to integrity, reliability, and trust, we guarantee that the ElderCraft brand will stand for full traceability, clinically tested efficacy, and only the highest production standards. At its heart is IPT, our unique solvent-free extraction technology, which guarantees purity and quality as well as preserving the synergy between polyphenols, anthocyanins, and polysaccharides.”
 
All Iprona extracts have kosher and halal certification.