Live Earth Products to Highlight How Fulvic Acid Products Align with Today's Wellness Trends

10.20.23

The company’s dietary supplement ingredients contain 72 trace minerals, and are sourced from a family-run mine in Utah.

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Fulvic acid is poised to grow in health and wellness products including functional beverages, skincare, cosmetics, and much more, according to Live Earth Products, a supplier specializing in fulvic and humic acid-based products.
 
The company mines and manufactures its products from a family-run mine in the mountains of Emery, Utah, in order to produce fulvic acid, a mineral-rich compound derived from the decomposition of organic matter. According to the company, fulvic acid is anticipated to reach $1.6 billion in sales by 2032.
 
Fulvic acid contains 72 trace minerals, and Live Earth’s production meets all current Good Manufacturing Practices for dietary supplements. The company reports that its fulvic capsules are also the only fulvic supplement which uses the HPTA (Humic Products Trade Association) test method certified seal.
 
Fulvic acid has been used in traditional medicine systems, including Ayurveda. In the soil, fulvic acid activates nutrients for better absorption by plant cells, and in the body, it can improve the ability for over 72 minerals and other trace elements to reach human cells, Live Earth reports.
 
It is suitable for use in dietary supplements, beverages, mud masks, cosmetics, skincare solutions, and more, and the company has already created its own fulvic acid supplement, LM-32 HC.
 
“Research supports the many benefits of fulvic acid,” said Russell Taylor, vice president. “It may help increase the number of good bacteria and restore gut bacteria to healthy levels. And depending on the formulation, the organic acids are believed to bind to specific toxins to prevent their reabsorption and aid in elimination. Regular use of our LM-32 may help with healthy aging, overall health, and vitality. We’ve worked with many formulators and brands who trust our fulvic minerals because they are the only HPTA test method certified version on the market and come from a family-run business that is dedicated to its craft.”
 
Fulvic acid has been added to some supplement formulations in order to enhance the absorption of nutrients and antioxidant activity, while humic acid has been used to enhance the anti-inflammatory and antioxidant effects of skincare products like masks, serums, and lotions.
 
LM-32 fulvic powder is the water extract from humic shale, which contains trace minerals and fulivc acids. It contains 63.4% organic acid solids isolated from a fulvic solution, including a 1.34% hydrophobic fulvic acid.
 
Live Earth fulvic acids are concentrated using a proprietary low-temperature drying method that ensures the minerals and fulvic acids are preserved and unaltered by heat. No additional ingredients are used in the drying process, making their fulvic mineral powders the purest on the market.
 
The company is a founding member of the Humic Product Trade Association and has worked to standardize humic and fulvic acid testing internationally. All mineral processing team members are trained in cGMP standards and meet all FDA dietary supplement manufacturing requirements, the company reports.