NutriOriginal to Launch TurmiMax Bio
10.17.23
The turmeric extract, standardized to 95% curcuminoids, is fully water dispersible, and three times more potent than competing extracts, the company reports.
Ingredient supplier NutriOriginal has launched TurmiMax Bio, a turmeric extract standardized to 95% curcuminoids, which is formulated for enhanced bioavailability and absorption, as well as full dispersion and solubility in water.
The ingredient, which was developed in collaboration with Star-Hi Herbs in India, contains a patented blend of curcuminoids standardized through the company’s OptiBio Assurance process. These technologies enable the curcuminoids in the ingredient to be optimally assimilated and utilized by the body.
The ingredient, according to the company, is three-times more potent than competing standardized curcumin extracts on the market. This enables efficacious lower dosing and cost-effective formulation for supplements, functional foods, and beverages.
"Our goal was to go beyond delivering a standard 95% curcuminoid extract. Through the proprietary OptiBio Assurance process matrix, we've entered a new frontier in bioavailability that optimizes the potential of traditional turmeric,” said H.M. Firoz Hussain, co-founder and managing director of Star-Hi Herbs.
“Today, consumers want exceptional value from the health and wellness products they purchase, demanding the highest standards of quality, efficacy, convenience and sustainability. We believe TurmiMax Bio stands as an innovation breakthrough reflecting these shared values,” said Gonzalo Marin, CEO of NutriOriginal. “We're not just providing a raw ingredient; we are delivering on our commitments to effectively support and enhance consumer health; ensure scientific validation; provide optimal value; and respect traditions and the earth."
Turmeric used in TurmiMax Bio is sustainably sourced from local farmers in India who cultivate the crops without the use of chemicals and follow USDA Organic farming practices, the company reports. The surplus organic matter left over from the extraction process is also upcycled as fertilizer and donated back to local farms.
The ingredient, which was developed in collaboration with Star-Hi Herbs in India, contains a patented blend of curcuminoids standardized through the company’s OptiBio Assurance process. These technologies enable the curcuminoids in the ingredient to be optimally assimilated and utilized by the body.
The ingredient, according to the company, is three-times more potent than competing standardized curcumin extracts on the market. This enables efficacious lower dosing and cost-effective formulation for supplements, functional foods, and beverages.
"Our goal was to go beyond delivering a standard 95% curcuminoid extract. Through the proprietary OptiBio Assurance process matrix, we've entered a new frontier in bioavailability that optimizes the potential of traditional turmeric,” said H.M. Firoz Hussain, co-founder and managing director of Star-Hi Herbs.
“Today, consumers want exceptional value from the health and wellness products they purchase, demanding the highest standards of quality, efficacy, convenience and sustainability. We believe TurmiMax Bio stands as an innovation breakthrough reflecting these shared values,” said Gonzalo Marin, CEO of NutriOriginal. “We're not just providing a raw ingredient; we are delivering on our commitments to effectively support and enhance consumer health; ensure scientific validation; provide optimal value; and respect traditions and the earth."
Turmeric used in TurmiMax Bio is sustainably sourced from local farmers in India who cultivate the crops without the use of chemicals and follow USDA Organic farming practices, the company reports. The surplus organic matter left over from the extraction process is also upcycled as fertilizer and donated back to local farms.
