Nutraland USA Launches First Melatonin Sourced from Tomatoes

10.16.23

Somato is a standout among synthetically-derived competing ingredients as whole-food derived nutrients pique interest, according to the company.

Booth 6951
 
Nutraland USA has launched Somato, a whole-food derived melatonin ingredient sourced from tomatoes. The new ingredient serves as a natural alternative to melatonin produced synthetically.
 
The global market size for melatonin was $1.69 billion in 2022 and is poised to reach $6.6 billion by 2032, the company reported, experiencing a CAGR of 14.5%.
 
Gene Bruno, chief scientific officer at Nutraland USA, said that whole food derived nutrients are experiencing a groundswell of interest.
 
"Although the popularity of whole-food-derived nutrients has been growing exponentially, heretofore the natural products industry has relied primarily on synthetically produced melatonin for use in dietary supplements,” Bruno said. “Now, with the introduction of Somato into the marketplace, Nutraland USA is able to offer the natural products industry a truly natural and sustainable, whole-food-derived melatonin from tomatoes. We are very proud of this accomplishment and pleased to be introducing this novel nutraceutical at the SupplySide West trade show in Las Vegas on October 25th and 26th."
 
Somato is made from whole dried tomatoes, and with the naturally-sourced melatonin come other beneficial compounds like the antioxidant lycopene. It is non-GMO, allergen-free, is sustainably and ethically sourced, and is Kosher and Halal certified, the company reports.
 
The ingredient is the company’s second naturally-derived melatonin source, following Somnatural, a high-potency phytomelatonin derived from an herbal source.