Bartek, a contract manufacturer specializing in the production of malic and fumaric acid, has launched its new brand, Refortify, which is a range of electrolytes and fortification salts designed to meet the diverse needs of beverage and vitamin, mineral, and supplement (VMS) manufacturers.
 
The company debuted magnesium malate, mono sodium malate, and mono potassium malate ingredients under the new product line. These ingredients address demand for electrolytes and minerals, and can serve brands launching products in this fast-growing category.
 
Refortify products offer advantages over similar ingredients. Magnesium malate has a high bioavailability, offers a taste-free profile, and delivers the lowest cost per unit of magnesium. Sodium hydrogen malate and potassium hydrogen malate are electrolytes which can enhance the flavor properties of finished products. The flavor is described as fresher, more balanced, and true to fruit in that it enhances sour notes and helps to mask off-tasting active ingredients, according to the company.
 
“Refortify is a breakthrough in mineral nutrition and electrolytes, offering a new tool in the formulator’s tool kit to meet growing demand for better nutrition and better tasting products,” said John Burrows, CEO of Bartek. “Bartek’s product development and application expertise coupled with its vertically integrated malate production guarantees cost-effective, consistent, high-quality solutions for formulators seeking to achieve their electrolyte and mineral fortification goals.”
 
“Refortify is a solution for better nutrition without sacrificing unique functionality or flavor,” said Mohammad Emami, Bartek’s director of marketing and business development. “It elevates products and offers health-conscious consumers the electrolytes and minerals they need.”