Bell Flavors & Fragrances to Debut Interactive Booth at IFT FIRST
07.07.22
The company will spotlight its global flavor explorations and trends at the event.
Bell Flavors & Fragrances, Inc. (Bell) will be heading to the 2022 IFT FIRST annual conference and expo held in person and on demand from July 10-13 in Chicago, IL. They’ll be joining over 700 exhibitors, debuting a new, immersive booth complete with a globally inspired tasting menu, educational resources and a team of culinary experts.
Bell’s new exhibit will include a large reception counter complete with a back-lit glass case, locking storage and iPad stations, their first touchpoint with the Bell team. Once inside, visitors will be able to grab coffee and printed resources from the hospitality counter. Visitors can then head to the food and beverage pairings counter, equipped with a demo counter, sink and refrigerator, where the culinary team will serve global eats. Similar to the food and beverage pairings counter, the tasting counter will provide refreshing mocktail beverages that can be sipped at the soft, lounge style seating area. The exhibit also comes equipped with a flavor gamification counter and a food and product display window with locking storage.
Through their trend program, “Spark,” which showcases flavor and fragrance trend inspirations, Bell discovered that consumers are in search of escapism, traveling around the globe to find authentic and unique flavors from Eastern Europe to colorful recipes from Latin America or Malaysia. They’re discovering the bounty of culinary surprises that the sea has to offer while exploring nature in their own backyard, including local ingredients and heritage recipes that are foundational to our culinary experience.
Bell’s 2022 flavor exploration areas of focus inspired the tasting menu that will be available to visitors, including:
- Balkans inspired vegan honey butter baklava;
- Malaysian-inspired vegan pork dumplings with a Sambal chili crisp oil and a calamansi and umeboshi mocktail with rum flavor;
- A Michelada mocktail beverage inspired by the Latin Highlands;
- Hibiscus strawberry kombucha shrub refresher inspired by coastal cuisine; and
- Smoked cherry flavored dark chocolate covered peanuts with mesquite fruit flavored milk chocolate covered coffee beans, inspired by heritage cuisine.
Bell’s new exhibit will include a large reception counter complete with a back-lit glass case, locking storage and iPad stations, their first touchpoint with the Bell team. Once inside, visitors will be able to grab coffee and printed resources from the hospitality counter. Visitors can then head to the food and beverage pairings counter, equipped with a demo counter, sink and refrigerator, where the culinary team will serve global eats. Similar to the food and beverage pairings counter, the tasting counter will provide refreshing mocktail beverages that can be sipped at the soft, lounge style seating area. The exhibit also comes equipped with a flavor gamification counter and a food and product display window with locking storage.
Through their trend program, “Spark,” which showcases flavor and fragrance trend inspirations, Bell discovered that consumers are in search of escapism, traveling around the globe to find authentic and unique flavors from Eastern Europe to colorful recipes from Latin America or Malaysia. They’re discovering the bounty of culinary surprises that the sea has to offer while exploring nature in their own backyard, including local ingredients and heritage recipes that are foundational to our culinary experience.
Bell’s 2022 flavor exploration areas of focus inspired the tasting menu that will be available to visitors, including:
- Balkans inspired vegan honey butter baklava;
- Malaysian-inspired vegan pork dumplings with a Sambal chili crisp oil and a calamansi and umeboshi mocktail with rum flavor;
- A Michelada mocktail beverage inspired by the Latin Highlands;
- Hibiscus strawberry kombucha shrub refresher inspired by coastal cuisine; and
- Smoked cherry flavored dark chocolate covered peanuts with mesquite fruit flavored milk chocolate covered coffee beans, inspired by heritage cuisine.
