Nextin Research, MarketPlace’s consumer research platform, has been named a market intelligence provider for IFT First, and will bring proprietary consumer research and category insights to the innovation conversations happening on the show floor.

“IFT First is where ingredient innovation meets the science of food, and this year we’re expanding access to premium market intelligence, trend analysis, and research that supports product development and innovation,” said Nick Caudell, director of business strategy & analytics at IFT. “Together with Nextin Research, we’ll deliver differentiated value beyond traditional scientific content and a gateway to business-critical insights to enhance the IFT FIRST attendee experience.”

Nextin Research synthesizes consume trends, industry dynamics, and health and nutrition industry breakthroughs to identify what’s next in food, beverage, supplement ingredients, and pet markets. The company reports that it has a 92% accuracy in its one-to-three-year projections.

With IFT, Nextin Research developed an insights report on trends shaping the future of food, with a focus on the categories of colors, flavors, sweeteners, protein, and fiber. The report is available as a complementary download for IFT members and IFT First registrants, who will also receive an exclusive discount code for Nextin’s full suite of research on foods, beverages, supplements, ingredients, and pet health products.

MarketPlace, which owns Nextin Research, will provide growth strategy ideation sessions for the IFT Startup Pavilion “The Pitch!” winners. Tracy Landau, MarketPlace’s founder and president, will be a judge in the competition.  

“Brands, ingredient suppliers, retailers, and investors are making long-cycle decisions: what to develop, what to invest in, what consumers will actually want two or three years from now,” said Nicole Hill, vice president of strategy and innovation at MarketPlace. “This partnership puts that information directly in the hands of the people formulating tomorrow’s products at exactly the moment they’re looking for direction.”