Prinova to Showcase Sports and Active Nutrition Solutions at Vitafoods Europe
04.24.23
The ingredient supplier will also showcase new opportunities within its expanded range of omega-3 ingredients.
Booth #G40
Prinova Europe will highlight sports nutrition capabilities and a range of new concepts to inspire nutraceuticals at Vitafoods Europe. The specialist in custom premixes and blends will showcase its branded ingredients for sports nutrition.
These include:
The company will also showcase four new concepts to inspire product development across multiple wellness and lifestyle categories, including:
“At Prinova, helping manufacturers with their innovation and being by their side every step of the way is our raison d'être. Recognizing the consumer sweet spot can help move the category value needle in the right direction, and we’re really excited to have this opportunity to highlight our global consumer trend insights with these innovative and thought-provoking concepts. We look forward to welcoming Vitafoods visitors to our stand to start their development journeys with the right products for the right consumers, everywhere, every day,” said James Street, marketing director EMEA and APAC at Prinova.
Prinova also announced the expansion of its anchovy and tuna omega-3 oil range, which now includes oils from Peru and Europe, as well as Chinese refined oil grades. The products in the range are all Marine Stewardship Council- and Friend of the Sea-certified to guarantee that fisheries are well-managed.
Prinova Europe will highlight sports nutrition capabilities and a range of new concepts to inspire nutraceuticals at Vitafoods Europe. The specialist in custom premixes and blends will showcase its branded ingredients for sports nutrition.
These include:
- Enduracarb, an Informed Ingredient-certified carbohydrate designed for endurance, reducing insulin spikes, combatting dehydration, and reducing the bitterness of protein;
- Aquamin, a range of plant-based, clean-label, marine mutli-mineral complexes supported by more than 40 peer-reviewed scientific publications
- EAAlpha, a patented blend of nine essential amino acids optimized for muscle protein synthesis.
The company will also showcase four new concepts to inspire product development across multiple wellness and lifestyle categories, including:
- Radiance Retainer, a chewable gummy for beauty-from-within formulated with Prinova’s biotin, zinc, and vitamin E;
- Move, Flex, and Soothe, a joint health beverage containing six ingredients including Curcumin C3 Reduct and vitamin C;
- Chill Out Chocolate, a plant-based hot chocolate drink featuring AlphaTea, a branded L-Theanine sourced from green tea extract, which is linked to stress reduction;
- Hydrate and Replenish, a functional hydration beverage containing electrolytes from Cococin, a freeze-dried derivative of coconut water.
“At Prinova, helping manufacturers with their innovation and being by their side every step of the way is our raison d'être. Recognizing the consumer sweet spot can help move the category value needle in the right direction, and we’re really excited to have this opportunity to highlight our global consumer trend insights with these innovative and thought-provoking concepts. We look forward to welcoming Vitafoods visitors to our stand to start their development journeys with the right products for the right consumers, everywhere, every day,” said James Street, marketing director EMEA and APAC at Prinova.
Prinova also announced the expansion of its anchovy and tuna omega-3 oil range, which now includes oils from Peru and Europe, as well as Chinese refined oil grades. The products in the range are all Marine Stewardship Council- and Friend of the Sea-certified to guarantee that fisheries are well-managed.
