Vitafoods Europe

Booth 3G30

Balchem Human Nutrition & Health will return to Vitafoods Europe 2025 to spotlight the role of its branded nutrients in sports and active nutrition formulations. At the company’s booth, visitors can sample a variety of co-branded concepts, including fortified energy drinks, liquid shots, and more.

As the official sponsor of “Premier Ingredients for Athletes” at the event, Balchem’s booth will immerse visitors in the sports and active nutrition world, with ingredients like K2Vital for bone and heart health, Vitacholine for physical and mental energy, OptiMSM for joint health and beauty from within, and Albion Minerals’ magnesium bisglycinate, Ferrochel, and Creatine MagnaPower for optimal performance. For the first time in Europe, Balchem will introduce VitaCholine Pro-Flo, which it reports is the first microencapsulated choline, designed for seamless incorporation into multivitamins for cognitive health.

The company will also discuss its recent partnerships with the New York Jets and FC Bayern Women, helping to deepen the connection between business-to-business and business-to-consumer markets. Balchem is seeking to create deeper connections with consumers by raising awareness of the benefits of branded ingredients, helping manufacturers to grow through co-branding opportunities.

“Consumers of all ages are increasingly integrating nutrition into an overall healthy lifestyle, driving an explosion of product offerings in the active nutrition space. The shelves are now packed with endless options,” said Dominik Mattern, VP of science, business development, and marketing at Balchem Human Nutrition and Health. “To stand out in this crowded market, establishing clear expertise is essential. At Balchem, our focus is on premier ingredients for premier athletes, aiming to empower manufacturers to lead in the active nutrition space with high-quality branded solutions that help today’s health-conscious consumers make informed purchasing decisions.”