Mitsubishi to Feature Mitochondria-Activator PioPQQ


BioPQQ has been shown to boost cognitive health by enabling mitochondrial biogenesis.

Mitochondrial health is a key component in the regulation of cognitive function, memory, energy and mood. However, mitochondrial function begins to decline as people age, leading to a decrease in overall health of the brain, heart and other organs.
Supplement manufacturers and nutraceutical professionals looking to add a mitochondria activator to their product formulas can learn more about BioPQQ at the Mitsubishi International Food Ingredients (MIFI) Booth 2021.
Manufactured in Japan by Mitsubishi Gas Chemical Co. Inc through a proprietary fermentation process, BioPQQ is clinically proven to boost cognitive health by enabling mitochondrial biogenesis, the process of increasing and dividing mitochondria within cells. This process is critical to regulating mitochondria levels, and in return enhancing energy and decreasing stress. One animal study published in Biochemistry showed that BioPQQ stimulates mitochondrial production at a rate 500 to 1,000 times higher than other ingredients known to support mitochondrial function, the company claimed.
“Optimizing mitochondria is key to increasing energy, boosting mood levels and supporting cognitive function,” said Shoji Matsukawa, general manager, organic chemical sales and marketing for Mitsubishi Gas Chemical America. “BioPQQ is a safe, natural ingredient that can be used by any manufacturer who is looking to target cognitive health by promoting the creation of new mitochondria and nerve growth factor.”
Tested and researched for more than three decades, BioPQQ has undergone the FDA New Dietary Ingredient (NDI) notification process. Additionally, the ingredient is also certified by Informed-Choice and Informed-Sport quality assurance program guaranteeing that BioPQQ is manufactured to high-quality standards and is tested for substances banned by World Anti-Doping Agency (WADA) list, assuring its safety for athletes and consumers looking to boost their energy. Further, BioPQQ has Generally Recognized As Safe (GRAS) status and appears on the EU’s Approved List of Novel Foods.