BrandHive, a leading healthy lifestyle branding agency, announced that its co-founder, Jeff Hilton, will be a featured speaker at the SupplySide Workshop “Claims & Certifications: What Do They Mean and Who Cares?” The workshop will take place on Thursday, Oct. 17 from 9 to 11 am on Level 3, South Seas B, Mandalay Bay Expo Hall. 
 
The Claims & Certifications workshop will be moderated by Informa Markets Associate Editor, Charlie Bastiaans. Hilton’s presentation will address the reality of “certification fatigue” and what can be done to avoid it by applying best practices. He will be joined on the panel by fellow experts Lisa Mabe-Konstantopoulos (Green Purse PR), Marcia Moll (US Pharmacopeia), Eric Pierce (NEXT Data & Insights, Informa Markets), Anne Malleau (Global Animal Partnership) and Maryellen Molyneaux (Natural Marketing Institute). The following topics will be discussed during the workshop:
 

• What market and consumer data shows about consumer interest in certifications
• The most popular claims on the market and whether they impact sales patterns
• Determining the best certifications to showcase on packaging. 

 
For more information on the session, visit: WORKSHOP: Claims & Certifications: What Do They Mean and Who Cares?
 
Hilton will also lead an interactive session on the SupplySide Central Stage (Booth 5759) called “New Ingredients Driving Marketplace Growth.” The session will preview emerging branded ingredients driving consumer interest in the marketplace, including guests from Kaneka, Ingredients By Nature, and Alfasigma. The session will take place on Thursday, Oct. 17, from 2:30 to 3 pm.
 
First time SupplySide West attendees will also be able to meet Hilton and other SupplySide “rockstars” at a reception on Wednesday, Oct. 16 from 5 to 7 pm. The reception will take place at La Fleur at Mandalay Bay.