Virginia Dare Celebrates 100 Years
07.06.23
The vanilla and flavors company will kick off its centennial celebration at IFT First.
Booth S0705
Virginia Dare, a company specializing in vanilla and flavor development, manufacturing, and distribution, will be celebrating its 100th year in business, after entering the foods and beverages industries as an extracts and flavor supplier in 1923.
“Upholding the taste experience through flavor is what we have been focused on since day one,” said Howard Smith, president. “Flavor truly is forever. All of us have tastes that take us back to specific moments in our lives, whether it’s a vanilla soft serve ice cream cone or cotton candy from the carnival. Our team is so proud to be a part of some of the memories that consumers hold dearest.”
At both IFT First and SupplySide West, the company will mark its centennial with several new wellness-focused applications. These include:
“Our samples will highlight the biggest trends shaping the flavor industry, from nostalgia-inspired profiles to exotic fruits,” said Philip Caputo, marketing and consumer insights manager. “These flavors tell unique stories and take consumers on a journey.”
The company will also hand out handcrafted vanilla ice cream and bottled extract samples.
The company will also launch a new website in July and host a ribbon-cutting at its new headquarters in Carteret, New Jersey, later this year.
“Our 100-year milestone is the perfect time to revitalize our physical and digital presence, celebrate with our long-standing customers and new prospects at this year’s trade shows, and look forward to the next 100 years of flavor innovation,” Smith said. “We encourage anyone looking to launch products that will be part of shaping the next generation of foods, beverages, and nutrition to visit our trade show booths and toast to both the past and the future.”
Virginia Dare, a company specializing in vanilla and flavor development, manufacturing, and distribution, will be celebrating its 100th year in business, after entering the foods and beverages industries as an extracts and flavor supplier in 1923.
“Upholding the taste experience through flavor is what we have been focused on since day one,” said Howard Smith, president. “Flavor truly is forever. All of us have tastes that take us back to specific moments in our lives, whether it’s a vanilla soft serve ice cream cone or cotton candy from the carnival. Our team is so proud to be a part of some of the memories that consumers hold dearest.”
At both IFT First and SupplySide West, the company will mark its centennial with several new wellness-focused applications. These include:
- Blueberry granola-flavored cold brew oatmilk latte
- Spiced peach cobbler-flavored black tea
- Jasmine mojito-flavored sparkling zero-proof cocktails
- Trophical lychee melon mango-flavored whey protein shake mix
- Sweet-n-salty toffee pecan brittle-flavored whey protein shake mix
- Rainbow candy flavored vitamin pixy sticks
- Super berry lemonade-flavored EPA/DHA gummies
- Strawberry-flavored functional fruit snacks for relaxation
- Blueberry acai-flavored functional fruit snacks for immunity
“Our samples will highlight the biggest trends shaping the flavor industry, from nostalgia-inspired profiles to exotic fruits,” said Philip Caputo, marketing and consumer insights manager. “These flavors tell unique stories and take consumers on a journey.”
The company will also hand out handcrafted vanilla ice cream and bottled extract samples.
The company will also launch a new website in July and host a ribbon-cutting at its new headquarters in Carteret, New Jersey, later this year.
“Our 100-year milestone is the perfect time to revitalize our physical and digital presence, celebrate with our long-standing customers and new prospects at this year’s trade shows, and look forward to the next 100 years of flavor innovation,” Smith said. “We encourage anyone looking to launch products that will be part of shaping the next generation of foods, beverages, and nutrition to visit our trade show booths and toast to both the past and the future.”
