Bell Flavors and Fragrances to Showcase ‘90s Inspired Menu at IFT First
07.06.23
The company will lean into ‘newstalgic’ flavors at the upcoming event inside McCormick Place.
Booth S1624
Bell Flavors & Fragrances, Inc. will be attending IFT First at McCormick Place in Chicago, where it will showcase food and beverage concepts tied to the company’s global Spark Trends platform.
The platform tracks five key macro trends impacting consumers today, and in the future.. These macro trends represent core behavioral values shared at a global level.
Bell will be leaning into ‘Newstalgia,’ a micro trend within its broader 360-degree Rewards macro trend, which emphasizes escapism and indulgence.
“We are excited to revisit the ‘90s this year at IFT through Bell’s ‘Newstalgia’ micro trend. Our product showings interweave old trends that are still relevant with a modern touch, drawing inspiration from pop culture and refurbishing retro phenomena from our favorite ‘90s staples. Reinventing the ‘90s has been one of the most exciting trends Bell has put forth and we are thrilled to have everyone go back in time for a totally rad experience,” said Kelli Heinz, vice president of marketing and industry affairs.
“This year, our culinary team has created a fun and flavorful trip back to the 1990s, including adventurous formats that are guaranteed to transport you to the birth of crazy flavors and bizarre eating experiences,” said David Banks, senior director of marketing. “Consumers continue to seek the comforting moments of their youth, but with a real-world twist. We are seeing this ‘Newstalgic’ approach increasingly come to life as Gen X-ers look to relive their youth and crave their childhood favorites with a Gen Z twist. Bell is bringing to life wild formats like edible slime and unique flavors like a Cubano inspired bagel bite. All are guaranteed to get your inner child smiling.”
Flavor concepts will include: a Buffalo chicken pizza bagel featuring Bell’s chicken stock, Calabrian chili pepper, and basil flavors; rainbow sherbet flavored push pops featuring Bell’s rainbow sherbet butter flavor and butter vanilla emulsion; and fruity rainbow flavored slushy, featuring Bell’s fruity rainbow flavor.
The company will also have ‘90s trivia, a photo station, a sweepstakes with the chance to win ‘90s swag, and more.
Bell Flavors & Fragrances, Inc. will be attending IFT First at McCormick Place in Chicago, where it will showcase food and beverage concepts tied to the company’s global Spark Trends platform.
The platform tracks five key macro trends impacting consumers today, and in the future.. These macro trends represent core behavioral values shared at a global level.
Bell will be leaning into ‘Newstalgia,’ a micro trend within its broader 360-degree Rewards macro trend, which emphasizes escapism and indulgence.
“We are excited to revisit the ‘90s this year at IFT through Bell’s ‘Newstalgia’ micro trend. Our product showings interweave old trends that are still relevant with a modern touch, drawing inspiration from pop culture and refurbishing retro phenomena from our favorite ‘90s staples. Reinventing the ‘90s has been one of the most exciting trends Bell has put forth and we are thrilled to have everyone go back in time for a totally rad experience,” said Kelli Heinz, vice president of marketing and industry affairs.
“This year, our culinary team has created a fun and flavorful trip back to the 1990s, including adventurous formats that are guaranteed to transport you to the birth of crazy flavors and bizarre eating experiences,” said David Banks, senior director of marketing. “Consumers continue to seek the comforting moments of their youth, but with a real-world twist. We are seeing this ‘Newstalgic’ approach increasingly come to life as Gen X-ers look to relive their youth and crave their childhood favorites with a Gen Z twist. Bell is bringing to life wild formats like edible slime and unique flavors like a Cubano inspired bagel bite. All are guaranteed to get your inner child smiling.”
Flavor concepts will include: a Buffalo chicken pizza bagel featuring Bell’s chicken stock, Calabrian chili pepper, and basil flavors; rainbow sherbet flavored push pops featuring Bell’s rainbow sherbet butter flavor and butter vanilla emulsion; and fruity rainbow flavored slushy, featuring Bell’s fruity rainbow flavor.
The company will also have ‘90s trivia, a photo station, a sweepstakes with the chance to win ‘90s swag, and more.
