• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    A Clearer Path to Weight Management: The Ozempic Factor

    Under Pressure: Stress and Mental Health Have Taken Center Stage

    Sustainable Business Development: Principles and Strategies for Progress

    Beauty IO MarketWatch: L’Oréal to Define the Next Era of Beauty Tech in CES 2024 Keynote

    Introducing the Happi & Nutraceuticals World Wellness Conference & Tabletop Exhibition
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    ABC’s Journal HerbalGram Celebrates 40th Anniversary

    Curcumin May Be As Effective as PPI for Indigestion

    Adding Human Milk Component to Formula Linked to Long-term Cognitive Benefits for Babies

    Women in Nutraceuticals Launches Pilot Mentorship Program

    What’s Up With Supps to Host SupplySide West Closing Party
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    ABC’s Journal HerbalGram Celebrates 40th Anniversary

    Curcumin May Be As Effective as PPI for Indigestion

    Weight Loss Products Sold as Supplements Adulterated with Toxic Yellow Oleander

    Nature’s Way Canada Launches NutraSea Omega-3 Kids Chews

    Kyowa Hakko's Immuse Postbiotic Introduced to Mexican Market
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    ABC’s Journal HerbalGram Celebrates 40th Anniversary

    Curcumin May Be As Effective as PPI for Indigestion

    Adding Human Milk Component to Formula Linked to Long-term Cognitive Benefits for Babies

    Women in Nutraceuticals Launches Pilot Mentorship Program

    Weight Loss Products Sold as Supplements Adulterated with Toxic Yellow Oleander
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Curcumin May Be As Effective as PPI for Indigestion

    Adding Human Milk Component to Formula Linked to Long-term Cognitive Benefits for Babies

    Weight Loss Products Sold as Supplements Adulterated with Toxic Yellow Oleander

    Nature’s Way Canada Launches NutraSea Omega-3 Kids Chews

    Kyowa Hakko's Immuse Postbiotic Introduced to Mexican Market
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    American FlexPack

    Applied Food Sciences, Inc.

    Sabinsa Corporation

    JRS Pharma

    BGG World
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    American FlexPack

    Applied Food Sciences, Inc.

    Sabinsa Corporation

    JRS Pharma

    BGG World
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Features

    Healthy, Clean Label Snacks and Nutrition Bars Help Fill Nutrient Gap Cleaved By Modern Lifestyles

    Many consumers reach for snacks to help meet their health goals, but they want value and great flavor too.

    Healthy, Clean Label Snacks and Nutrition Bars Help Fill Nutrient Gap Cleaved By Modern Lifestyles
    By Sean Moloughney, Editor01.20.23
    The U.S. market for snack, nutrition, and performance bars is about $7 billion, according to Mintel estimates. Sales had declined due to the COVID-19 pandemic as more people stayed home. While that trend began to reverse course in 2021, sales haven’t yet climbed back to 2019 levels.

    With hybrid work schedules, brands are tasked with redefining their value beyond convenience and portability. Appealing to consumer health goals will remain a major market driver, particularly mental/emotional wellness, cognitive health, and physical/exercise performance, Mintel noted in its report “Snack, Nutrition and Performance Bars US, 2022.”

    Meanwhile, a bar’s taste experience is a top priority. Flavor isn’t the only factor; texture, sensory attributes, ingredient panels, and health benefits must all be balanced.

    Many brands have launched dessert-inspired bar flavors and textures, encouraging customization through toppings and pairings, Mintel noted. For example, the popular Quest Nutrition protein bar brand offers a wide variety of flavor options, including its Dipped Chocolate Chip Cookie Dough variety launched in 2021.

    Motivators and Market Shifts

    Nearly everyone snacks in the U.S., where 55% of adults are snacking 2-3 times a day. That hasn’t changed much since 2019, but the pandemic has shifted consumer motivations. “Satisfying a craving and filling a break are among the top three reasons consumers snack, and both motivators became more prominent during the pandemic,” Mintel said.

    The broader healthy snacks market has been performing well compared to the bar market, with an average annual growth of +4% globally from 2018 to 2022, according to Innova Market Insights.

    Around 20% of U.S. consumers cite health-related and nutritional content factors as influencing their snack purchasing, according to a 2022 survey from Innova. Weight management and overall healthy lifestyle are top motivators for healthy snacking.

    Clean labeling, such as organic or free from preservatives or additives, will continue to be featured prominently, with a market share of 15% and 38%, respectively, according to global Innova data from 2022. A smaller consumer segment may also be influenced by non-GMO/GMO-free, which holds a market share of 13%.

    Use of plant-based claims is likely to increase in the category, with an average annual growth rate of 35% (from 2018 to 2022), Innova noted. Use of vegetarian and vegan claims are also expected to grow, with focus varying by region.

    Healthy snacks that experiment with new texture and flavors can attract consumer interest. However, there is a large portion of indulgent snacking that is driven by familiar or nostalgic flavors, which brands may be able to leverage.

    While fewer than 10% of consumers globally cite claims related to environmental, social, and ethical concerns as product attributes that most influence their purchasing decision, claims related to sustainable packaging are of growing interest, Innova surveys showed.

    New Products and Trend Examples


    RXBar Granola

    Perhaps exemplifying the move away from bars, and meeting consumers where they are, Kellogg’s brand RXBar launched its first line of granola this January, featuring “distinctive, simple ingredients” and 10 grams of protein per serving. The line is available in original, peanut butter, and chocolate varieties.

    “Fans of RXBar trust us for our no B.S. approach to snacking and new RXBar Granola delivers on just that,” said Eileen Flaherty, senior brand manager for RXBar. “Thanks to simple, protein-packed ingredients, RXBar Granola has an unbeatable crunch, flavor, and texture that will fuel fans’ active lifestyles and upgrade their breakfast, lunch, or snack game from here on out.”

    The company also revealed its first bar flavor from a new “Craft Batch” line: Strawberry RXBar. Craft Batch is a yearly initiative to debut new “elevated” flavors created with consumer trends and RXBar fan feedback in mind. RXBar Craft Batch will introduce one new flavor per year. Strawberry is the first launch for the new line.


    IQBars

    Focusing on brain health has helped propel IQBars into the mainstream since its 2017 debut. IQBars feature plant protein, prebiotic fiber, and healthy fats; they are formulated around six nutrients shown to support sustained cognitive energy, performance, and health: omega-3s, MCTs, Lion’s mane mushroom, flavonoids, vitamin E, and choline.

    According to founder Will Nitze: “I created IQBar to empower the doers, the creators, the get-stuff-doners. Sustaining superior mental and physical sharpness throughout the day requires superior nutrition.”

    The company’s product lines are keto, paleo-friendly, vegan, and gluten/dairy/soy-free. IQBar got a boost in 2021 with a $2.8 million investment from CircleUp Growth Partners,  an early-stage consumer investment fund with a data-driven approach. According to the company’s insights tool on emerging brands and trends (called Helio), which claims to track over 1.5 million brands across 200+ data sources, IQBar is the 7th ranked brand in the 1,500 nutrition bar set.

    While focused primarily online, IQBar has taken an omni-channel approach and the company is seeing strong performance in retail and online. Last year, the company also entered the hydration stick pack market with a line that combines electrolytes and brain-supporting nutrients.


    Snickers Hi Protein

    The Snickers brand, part of Mars Wrigley, has debuted a new performance nutrition bar that contains 20 grams of protein and 4 grams of total sugar per 2-oz. bar.

    The single-serving, 220-calorie Snickers Hi Protein bar features the same iconic chocolate, caramel, and peanut ingredients as traditional Snickers bars, according to the company, but with whey and milk protein added to the nutritional profile.

    With 4 grams of sugar per bar, Mars said it uses “all-natural sweeteners like monk fruit and/or stevia.”

    The company also offers Snickers Hi Protein in a powder form. A 30-serving bag (39.5 oz. total) can be purchased online for about $30.

    “Mars is consumer obsessed, and after talking with many consumers through the product development process, it was clear that the performance nutrition category was missing one key ingredient—delicious tasting products,” said Michelle Deignan, senior brand director for Mars Wrigley. “With the demand for delicious tasting protein bars increasing, Snickers Hi Protein bars are guaranteed to be a hit whether you work out avidly, casually, or are looking for a delicious snack with more protein.”

    Snickers Hi Protein bars will be available at select retailers beginning in January, with the product set to be available nationwide later in the year, the company said.  
    Related Searches
    • Cognitive Function
    • Proteins, Peptides, Amino Acids
    • Nutrition Bars & Snacks
    Related Knowledge Center
    • Nutrition Bars & Snacks
    • Proteins, Peptides, Amino Acids
    • Cognitive Function
    Suggested For You
    Todd Spear Joins Protein Research as VP of Sales and Marketing Todd Spear Joins Protein Research as VP of Sales and Marketing
    The Rise of Phytonutrients and Opportunities for Innovative Formulations The Rise of Phytonutrients and Opportunities for Innovative Formulations
    Natural Products Technical Support Specialist - Barrington, IL Natural Products Technical Support Specialist - Barrington, IL
    Suanfarma Opens New Facility in Utah, Achieves Fair for Life Certifications Suanfarma Opens New Facility in Utah, Achieves Fair for Life Certifications
    CV Sciences Launches Reserve Sleep Gummies CV Sciences Launches Reserve Sleep Gummies
    Eight in 10 U.S. Adults Say Daily Self-Care is a Priority Eight in 10 U.S. Adults Say Daily Self-Care is a Priority
    Designs for Health Appoints Amardeep Kahlon as CEO Designs for Health Appoints Amardeep Kahlon as CEO
    Botanical Authentication: Food Scientists Develop New Test Method to Validate Ingredients Botanical Authentication: Food Scientists Develop New Test Method to Validate Ingredients
    Nestlé Health Science U.S. Appoints Chief Marketing Officer, VP of Ecommerce Nestlé Health Science U.S. Appoints Chief Marketing Officer, VP of Ecommerce
    Beauty IO MarketWatch: L’Oréal to Define the Next Era of Beauty Tech in CES 2024 Keynote Beauty IO MarketWatch: L’Oréal to Define the Next Era of Beauty Tech in CES 2024 Keynote
    Introducing the Happi & Nutraceuticals World Wellness Conference & Tabletop Exhibition Introducing the Happi & Nutraceuticals World Wellness Conference & Tabletop Exhibition
    Cuccio Somatology Blends Principles of Yoga and Inner-Outer Wellness into a Global Self-Care Brand Cuccio Somatology Blends Principles of Yoga and Inner-Outer Wellness into a Global Self-Care Brand
    Positive Beauty: for People and Planet Positive Beauty: for People and Planet
    Mind The Gaps: Supporting Voices of BIPOC-Owned Wellness Businesses Mind The Gaps: Supporting Voices of BIPOC-Owned Wellness Businesses
    Novel Creations in Wellness Supplements for Beauty Inside Out Novel Creations in Wellness Supplements for Beauty Inside Out

    Related Breaking News

    • Breaking News | Contract Manufacturing | Dietary Supplements | People News
      Todd Spear Joins Protein Research as VP of Sales and Marketing

      Todd Spear Joins Protein Research as VP of Sales and Marketing

      Spear will bring to the position 20 years of experience in sales and product management in the health and wellness industry.
      09.18.23

    • Antioxidants | Contract Manufacturing | Delivery & Dosage Technologies | Dietary Supplements | Digestive Health | Herbs & Botanicals | Probiotics & Prebiotics
      The Rise of Phytonutrients and Opportunities for Innovative Formulations

      The Rise of Phytonutrients and Opportunities for Innovative Formulations

      Move over macronutrients and micronutrients—the time for phytonutrients has come.
      By Melanie Bush, VP of Science and Research, Artemis International, Inc. 09.14.23

    • Natural Products Technical Support Specialist - Barrington, IL

      Natural Products Technical Support Specialist - Barrington, IL

      The Natural Products Technical Support Specialist is a critical role who acts as the liaison between our Science department and our customers.


    • Breaking News | Dietary Supplements | Herbs & Botanicals | Natural/Organic | Supplier News
      Suanfarma Opens New Facility in Utah, Achieves Fair for Life Certifications

      Suanfarma Opens New Facility in Utah, Achieves Fair for Life Certifications

      The organic botanicals supplier opened the new facility to satisfy demand from West Coast customers.
      09.11.23

    • Breaking News | Herbs & Botanicals | Mood Health & Sleep | Products
      CV Sciences Launches Reserve Sleep Gummies

      CV Sciences Launches Reserve Sleep Gummies

      The full-spectrum gummies contain a blend of CBD, THC, CBN, and melatonin.
      09.08.23

    Loading, Please Wait..
    Trending
    • Todd Spear Joins Protein Research As VP Of Sales And Marketing
    • Clinical Trial Shows Long-Term Joint Health Benefits Of PLT’s Boswellia Serrata Extract
    • Shiitake Mushroom Extract Appears Helpful In HPV Infections
    • HMB And Vitamin D Supplementation Linked To Reduction In Fat Stores
    • Soviets Took Probiotics To The Next Level
    Breaking News
    • ABC’s Journal HerbalGram Celebrates 40th Anniversary
    • Curcumin May Be As Effective as PPI for Indigestion
    • Adding Human Milk Component to Formula Linked to Long-term Cognitive Benefits for Babies
    • Women in Nutraceuticals Launches Pilot Mentorship Program
    • What’s Up With Supps to Host SupplySide West Closing Party
    View Breaking News >
    CURRENT ISSUE

    September 2023

    • A Clearer Path to Weight Management: The Ozempic Factor
    • Under Pressure: Stress and Mental Health Have Taken Center Stage
    • Sustainable Business Development: Principles and Strategies for Progress
    • BIOHM Health Targets ‘Digestive Plaque’ with Probiotic, Fungus, and Enzyme Formula
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    ABC’s Journal HerbalGram Celebrates 40th Anniversary
    Curcumin May Be As Effective as PPI for Indigestion
    Adding Human Milk Component to Formula Linked to Long-term Cognitive Benefits for Babies
    Coatings World

    Latest Breaking News From Coatings World

    PPG’s New Paint for a New Start Initiative Transforms Secondary School Lab and Playgrounds in Turkey
    Arxada Appoints Sanjeev Rastogi as CEO
    ACC: Let Chemistry Create, so America Can Compete
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Terumo MicroVention's SOFIA EX 5F Catheter OK'ed for Transradial Access
    Heather Danks Named Chief Technology Officer at LEX Diagnostics
    Vitalchat Awarded Patent for Patient Monitoring, Bandwidth Conservation Tech
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Nexcella Completes 2nd NXC-201 Engineering Batch
    Almirall Upgrades Werum PAS-X MES
    Rentschler Names Industry Veterans to Leadership Posts
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    IT Award Winners Announced at MakeUp in NY
    GK Hair Expands Color Range to 125 Hues
    WPO and AIPIA Sign MoU to Collaborate on Smart Packaging
    Happi

    Latest Breaking News From Happi

    Seiwa Kasei Launches Novel Moisturizing Ingredient
    LG Patents Makeup Setting Spray
    Ecolab Opens New Regional Office in Singapore
    Ink World

    Latest Breaking News From Ink World

    Graphic Packaging Releases 2022 ESG Report
    American Chemistry Council (ACC): Let Chemistry Create, so America Can Compete
    HYBRID Software’s PrintFusion for Koenig & Bauer
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Elkem highlights thermal protection and battery assembly products
    Customized EV battery packaging on display at The Battery Show
    Avery Dennison launches Volt Tough electrical insulation tapes
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Lenzing Earns EU Ecolabel at Indonesian Plant
    Albis Completes Work On Extra Wide Carding, Blending Line
    Ahlstrom Launches Nonwoven Laundry Care Product
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Exactech's Activit-E Polyethylene OK'ed for Vantage Total Ankle
    Tyber Nets Several Regulatory Nods for K-Wires, Steinmann Pins
    Relievant Medsystems Releases Medability-Powered Intracept Simulator
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Infineon Heads EECONE European Research Project
    NXP Honored with Prestigious Automotive Awards
    ASSA ABLOY Acquires Forte in Peru

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login