By Sean Moloughney, Editor06.02.22
With nearly 30 years of experience in the dietary supplement industry, Jeff Crowther has worked in retail management, international business development, international regulatory advocacy, and more. As Executive Director of the Health Products Association - China (HPA-China), a U.S. non-profit dedicated to the overall natural health products industry, he assists hundreds of global dietary supplement and nutritional ingredient companies with their China endeavors.
The association’s primary focus is the continued development of China’s dietary supplement and overall natural health products industry, and it works closely with both government and industry, offering members business related services to help them succeed in one of the most challenging markets in the world. Crowther’s daily work focuses on association member services such as regulatory consulting, market entry strategies, marketing and advertising, cross border e-commerce solutions, match-making, market intelligence, conference organization, and more.
Nutraceuticals World (NW): Could you give us some background on HPA-China&rsq
The association’s primary focus is the continued development of China’s dietary supplement and overall natural health products industry, and it works closely with both government and industry, offering members business related services to help them succeed in one of the most challenging markets in the world. Crowther’s daily work focuses on association member services such as regulatory consulting, market entry strategies, marketing and advertising, cross border e-commerce solutions, match-making, market intelligence, conference organization, and more.
Nutraceuticals World (NW): Could you give us some background on HPA-China&rsq
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