11.04.21
Can the beauty industry help unite people? It’s been tried before. Remember United Colors of Benetton? Or more recently, MAC Cosmetics? Now, a year-old CBD-based skin care startup is taking a similar tack. No, Thank You Co-Founders Graham Smith and Zain Pirani say they’re taking a stand against the negative aspects of the beauty industry: the false promises, unrealistic expectations, and unhealthy stereotypes. The company’s mantra is: “Our skin isn’t what makes us different; it’s what makes us all the same.”
Smith and Pirani are lifelong friends. They created a line of effective beauty products that, they insist, is designed to work for everyone.
NTY Co-Founders Zain Pirani and Graham Smith
CBD I&O: What is your background? Why get into the highly competitive skin care market?
Smith: Before my partner, Zain, and I founded NTY, we both worked in business. We’ve always had a keen interest in self-care and wellness.
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