The Lifelong Pursuit of Strength

Increasing the strength, size, and performance of muscles through an exercise regimen and proper nutrition is important not just for athletes, bodybuilders, and extremely active people, but for everyone seeking to maintain vitality and wellness throughout all stages of life.
 
While the muscle health market was once skewed toward elite athletes, gaining and preserving strength, mobility, and muscle mass is becoming an increasingly important area in modern life. Adults and children alike are often sedentary as they spend more time in front of screens, and this increase contributes to age-related declines in muscle mass, which can begin to occur as early as age 30. According to the American Heart Association, sedentary jobs have increased 83% since 1950. 
 
As more research reveals a plethora of benefits associated with maintaining healthy muscle mass, dietary supplements with these clinical endpoints are shifting to the mainstream. Interest has grown in not just athletes, but among people of all ages and walks of life who want to stay active and physically perform at their best regardless of their current level of fitness. “The interest i